Small Business Victorias Workshops will help you develop a strategy to help grow your business through your online activities and make your products and services easy for potential customers to find.Find a workshop near you.
Online goals link into your overall marketing objectives and are specifically related to what you want your business to achieve online.
This might include sales from your website and other types of engagement with your website, such as subscription and membership, connections with customers and other businesses, social media engagement, etc.
Your digital strategy ensures your goals are clear and helps you put the right technology and processes in place to support these goals. For example, if your online goals include sales from your website your strategy would cover all aspects of this activity, from the technology (eCommerce platform), to customer service.
SBV Workshops – An introduction to eCommerce video transcript
A digital strategy aligns your online activities with your business goals and will help you stay on track in this constantly changing environment. A digital strategy will help you:
free you up from process-driven activities
improve redundancy (disaster recovery)
automate aspects of your staff training/induction.
Your digital strategy should always be part of an overall marketing plan. If you dont have one, you can get started on ourwrite a marketing plan page.
Define online goals with clear timeframes and ways that you can measure the success of your digital strategy. Make your online goals SMART Goals – specific, measurable, attainable, realistic and time-bound.
These online goals are all measurable. Your own list of online goals will vary depending on your business and what youre trying to achieve, such as:
setting up a website three months
improving your website conversion optimisation, mobile friendly etc.
getting ranked in position 1-3 in Google for five target keywords
growing your database by 200 subscribers
building two new connections with other businesses a week.
An action plan is a good way to make your goals turn into reality.
List the tasks that need to be completed for each goal, then assign the task to a person, and set a due date. For each activity or task, write down what you expect it to achieve for your business this helps you make sure that the activities in your action plan feed directly into improving and growing your business.