Design Specifications for Ads in Stories

Before creating an ad for Instagram Stories and/or Facebook Stories, make sure your images and videos are formatted properly. In this article, youll learn about the different specifications needed to create ads that run in Instagram Stories and Facebook Stories. Following these specifications can help your ads run optimally in Stories.

Note: You can use creative Stories features (such as Boomerang) in your ads by creating the story in the Instagram or Facebook app, saving the story to your camera roll and then uploading the image or video captured to Ads Manager when creating the ad.

H.264 compression, square pixels, fixed frame rate, progressive scan

: Stereo AAC audio compression at 128kbps+

Not available; subtitles or captions must be part of video file

H.264 compression, square pixels, fixed frame rate, progressive scan

: Stereo AAC audio compression at 128kbps+

Not available; subtitles or captions must be part of video file

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