OKR Goals Examples

. While different roles require different OKR goals based on varying circumstances and contexts and based on different requirements of the job, we offer the examples focused more on senior roles and give you ideas on how to apply the OKR goal-setting process at your company. For more detailed examples, please reach out to us and we can help you.

Also, the usual practice is to start with Top Corporate(Company) Goals and then cascade those to Departmental or Group goals which in turn align or contribute to the company goals. Also please note that in the OKR system, the Objectives is the headline that is the title of the group or cluster of Key Results and is thus qualitative. Yet Key Results allow you to measure this Objective and these can be either milestones (un-quantified yet measurable either with Complete/Incomplete or with the % Progress) or metrics (which are quantified).

Remember what John Doerr, the VC who introduced the OKR goals process to Google, states how we should be setting OKR goals:

Think of an OBJECTIVE in OKRs as a name for a Strategic Theme (aka a Burning Imperative as some companies call it) it is a broad, overarching headline or title which is a qualitative name of a set or group of KEY RESULTS. And these KEY RESULTS is what you may refer to as KPIs (Key Performance Indicators) and its what you would typically consider an MBO because its the very outcome or end result that can be either a measurable Milestone (and sometimes, if possible, quantified as a Metric).

Think of it as a Strategic Theme, a Title, a Headline a qualitative name for a set or group of your Key Results

An Objective states qualitative what you want to achieve as an end state, an outcome or a result

It is a name which is qualitative (i.e. think of it as a headline or a title naming a theme for a set of KRs)

KEY RESULTS (1-3 KPIs to measure the achievement Objective)

Shows progress or tells us how we know if we are achieving our Objective

It can be a qualitative Milestone or a quantified Metric type of measurement

A Key Result can be thought of as a KPI (Key Performance Indicator) that measure the progress of the Objective.

Also, some managers comment that a Key Result is what one can consider an MBO, a measurable or quantified statement.

Know more about Atiim OKR management platform:

Top Company OKR Goals Examples

OBJECTIVE: Grow Our Corporate Global Business

KR: Hit company global sales target of $100 Million in Sales

KR: Achieve 100% year-to-year sales growth in the EMEA geography

Increase the company average deal size by 30% with upsells

Reduce churn to less than 5% annually via Customer Success

OBJECTIVE: Delight Our Company Customers

KR: Interview 20 customers per month and get feedback

KR: Achieve an NPS of 9 from our company customers

KR: Increase customer retention to 98%

KR: Achieve a product engagement of 80% WAU

OBJECTIVE: Build a Great Corporate Culture (Delight Our Employees)

KR: Launch an ongoing 2-way closed-loop feedback process

KR: Achieve a weekly Employee Satisfaction / Pulse Score of 8+

KR: Celebrate small wins and any type of progress every single week

KR: CEO and SVPs to launch a monthly all-hands TownHall and open Q&A meeting

OBJECTIVE: Launch the New Product Successfully in Q1

KR: Create 20 customer case studies

KR: Get into the Gartner Magic Quadrant

KR: Win a Best Product of the Year award at the industry conference

Know more about Atiim OKR management software to track Top Company Goals:

Marketing OKR Goals Examples

Demand Generation OKR Goals Examples

OBJECTIVE: Generate More Marketing Qualified Leads (MQLs)

KR: Generate 150 MQLs from email marketing

KR: Generate 50 MQLs from organic search

KR: Generate Net-New Unique leads via Account-Based Marketing

OBJECTIVE: Optimize our Customer Acquisition

KR: Improve our new marketing automation process

KR: Reduce the Customer Acquisition Costs by 20% in Q3

KR: Build a new tops-down and bottoms-up Excel model to analyze the ROI

OBJECTIVE: Implement Account Based Marketing

KR: Document and implement the new ABM process

KR: Do 2 weekly alignment meetings with the SDR team

KR: Do 1 weekly alignment meeting with SDR team managers

KR: Generate 20% of closed-won sales via ABM efforts in Q4

Online Marketing OKR Goals Examples

OBJECTIVE: Improve Our Website and Grow the Conversions

KR: Grow website visitors by 7% every month

KR: Improve conversions on Landing Pages by 10% in Q2

KR: Get 10 new inbound links from relevant websites

KR: Improve our internal on-page optimization

KR: Improve our website loading speed

Content Marketing OKR Goals Examples

OBJECTIVE: Launch the New Monthly Newsletter Successfully

KR: Publish 3 new newsletters this quarter

KR: Finalize and launch 1 newsletter per month

KR: Ensure we get a 3% CTR or above

OBJECTIVE: Improve Our Blog Strategy

KR: Publish 50 new blog posts in Q3

KR: Do 5 VIP interviews of industry experts

KR: Get 5,000 subscribers on our blog

PR / Analyst Relations OKR Goals Examples

OBJECTIVE: Increase Our Brand Awareness

KR: Have 30 media calls/meetings by end of Q1

KR: Have 15 calls/meetings with key industry influencers

KR: Secure 2 speaking spots at the Annual Industry conference

OBJECTIVE: Build Strong Relationships with Forrester and Gartner

KR: Submit analyst report applications

KR: Feature 2 analysts on our webinars

KR: Do 2 analyst calls provide the new product launch update

Community Manager OKR Goals Examples

OBJECTIVE: Launch a New Customer Community

KR: Create a Customer Community Strategy based on best practices

KR: Publish 60 articles during the quarter and get 6,000+ page visits

KR: Get 30% of our customers to participate in the community

OBJECTIVE: Make our community known by industry experts and thought leaders

KR: Reach out to 12 industry experts and thought leaders in Q1

KR: Interview them and publish the interview articles on our community site

KR: Research and publish the Industry Report & Infographics for the community

Product Marketing OKR Goals Examples

OBJECTIVE: Launch the New Product Successfully

KR: Finish all the new product website updates

KR: Work with PR to provide technical product specs

KR: Give an exclusive pre-launch update to customers and partners

KR: Finalize product datasheets, feature briefs and sales enablement info

Partner Marketing OKR Goals Examples

OBJECTIVE: Create a Community for our Partners/Resellers (MQLs)

KR: Publish 5 new partner-focused whitepapers by Q1

KR: Launch 7 webinars to educate our partners

KR: Do a 5-city Lunch & Learn event for partners

Know more about Atiim OKR management software to track Marketing Goals:

Sales Group OKR Goals Examples

OBJECTIVE: Generate new bookings pipeline

KR: Generate inflow of $12M in pipeline

KR: Keep pipeline above 5x of quota to ensure a 20% Win Rate

OBJECTIVE: Recruit World-Class A-Players for Our Sales Team

KR: Hire 10 new AEs by the end of January

KR: Hire 20 new SDRs by the end of January

KR: Hire 5 new Sales Managers by the end of January

KR: Maintain a 4:1 onsite Interview : Offer ratio

OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry

KR: Implement a better onboarding process

KR: Ensure we do regular sales coaching every week

KR: Bring in the new sales training company to improve our training

KR: Do regular monthly anonymous surveys of SDRs and AEs and get their feedback

Sales Manager OKR Goals Examples

OBJECTIVE: Grow Our Sales in the Central region

KR: Develop relationships with 50 new targets or named accounts

KR: Onboard 10 new resellers that focus on Central

KR: Offer extra kicker to AEs to achieve 120% focusing on Central

OBJECTIVE: Improve Sales in South America

KR: Find 30 new customers in South America

KR: Implement a new sales training program for our South American team

KR: Receive 5-star reviews from our costumers who will serve as references

SDR Manager OKR Goals Examples

OBJECTIVE: Implement SDR social selling process

KR: Train 5 SDRs on social selling practices

OBJECTIVE: Grow Our Upsell and Cross-sell

KR: Promote 3 SDRs to the upsell AE role

KR: Increase upsell and cross-sell revenue by 40%

KR: Increase customer retention to 98%

KR: Have regular weekly alignment meetings with Customer Success

Sales Enablement OKR Goals Examples

OBJECTIVE: Enable Our Sales to Be More Successful

KR: Ensure we update our new sales technology stack

KR: Implement the new process for measuring Outbound vs. Inbound

KR: Revise all the email sequences and upload it into the new sales messaging tool

KR: Update the CRM based on the new sales pipeline review process

KR: Help the VP of Sales with the new data to finalize the new compensation plan

OBJECTIVE: Improve our Sales Analytics Process

KR: Implement a sales analytics and Business Intelligence platform

KR: Set up sales cycle and average deal size triggers to email our VP of Sales

KR: Review Sales Activity metrics and send a weekly summary to the team

KR: Review Sales Pipeline metrics and send a weekly summary to the team

KR: Review retrospective Sales Results metrics and send a weekly summary to the team

Channel Partner Sales OKR Goals Examples

OBJECTIVE: Grow Sales Through our Channel Partner

KR: Recruit 30 new channel partners in Eastern, Central and Western geographies

KR: Finalize the new 20% channel sales promotion for Q3

KR: Implement the new channel partner website section

KR: Improve the channel partner onboarding process and documents

Know more about Atiim OKR management software to track Sales Goals:

Human Resources OKR Goals Examples

VP of HR / People Ops OKR Goals Examples

OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees

KR: Launch an ongoing 2-way closed-loop feedback process

KR: Create clarity of all departments and teams via clear OKR goals

KR: Achieve a weekly Employee Satisfaction / Pulse Score of 8+

KR: Celebrate small wins and any type of progress every single week

KR: CEO and SVPs to launch a monthly Town Hall with Open Q&A

OBJECTIVE: Improve Our Employee Retention

KR: Improve our 2-way closed-loop feedback and ongoing performance management process

KR: Improve our employee engagement score and employee satisfaction to 8 or above

KR: Survey employees monthly on how to make our company an even better place to work

KR: Assess if we are paying salaries and benefits at market rates

OBJECTIVE: Grow Our Team With A-Players

KR: Offer our employees a $500 reward for referrals of A-Players whom we hire

KR: Hire 25 new employees this quarter for the 5 requesting departments

KR: Survey interviewees after each interview process and get feedback

KR: Maintain a 4:1 Interview-to-hire ratio

OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score

KR: Ensure every manager company-wide is doing an ongoing, 2-way feedback loop

KR: Survey employees with using a Pulse (Employee Satisfaction Index) weekly

KR: Ensure we are setting clarity of work with goals to boost engagement

OBJECTIVE: Make All of Our Managers More Effective and Successful

KR: Provide consistent training to managers on how to manage effectively

KR: Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback

KR: Do monthly anonymous employee surveys to get feedback on managerial effectiveness

OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time

KR: Get free gym membership for employees

KR: Survey our employees on how they like our new ongoing performance process

KR: Collect all performance review notes from our 30 front-line managers

OBJECTIVE: Transition to Ongoing Performance Management

KR: Announce the transition from outdated annual performance review process

KR: Implement the ongoing 2-way closed-loop feedback with lite check-ins

KR: Institute quarterly performance reviews

KR: Announce new annual reviews to serve as a summary for the ongoing process

Know more about Atiim OKR management software to track Human Resources(HR) Goals:

Engineering OKR Goals Examples

VP of Engineering OKR Goals Examples

OBJECTIVE: Launch the New Product Architecture

KR: Have engineering team contribute X story points

KR: Upgrade our database and complete data migration

OBJECTIVE: Build a World-Class Engineering Team

KR: Offer a $500 reward for referrals to A-Players

KR: Hire 5 referred engineers with exceptional references by end of Q2

KR: Maintain a 4:1 onsite Interview : Hire ratio

QA Engineer OKR Goals Examples

OBJECTIVE: Drive Quality for Features in Our New Release

KR: Implement the new QA automation tool and process

KR: Ensure no more than 1 critical bug reported in Q3

OBJECTIVE: Maintain an Agile Process

KR: Create and implement workflow graph

KR: Create Knowledge Base documentation

Software Engineer OKR Goals Examples

OBJECTIVE: Improve the Email Delivery Architecture

KR: Ship the new architecture docs to all internal teams

OBJECTIVE: Launch a high quality Product Beta

KR: 10% of our existing customers try it

Know more about Atiim OKR management software to track Engineering Goals:

Product Management OKR Goals Examples

OBJECTIVE: Launch the New Product Successfully

KR: Conduct 30 customer development interviews

KR: Review 10 usage videos via and summarize it internally

KR: Do 2 training sessions on the new product for Marketing and Sales teams

KR: Help Product Marketing by reviewing their technical spec documents

OBJECTIVE: Develop a New Product Vision for 2018

KR: Interview 50 prospective customers and get their initial feedback

KR: Get usability score above 8/10 on UX mockups from 20 prospective customers

KR: Specify 5 elements in UX mockups to increase products usage engagement

KR: Get internal feedback score of 10/10 from the sales team

Know more about Atiim OKR management software to track Product Management Goals:

Customer Success OKR Goals Examples

KR: Increase the adoption of our new product

KR: Be proactive in assessing our drops in account usage or at-risk usage

KR: Apply Best Practices to ensure we have NPS score of 8 and above

OBJECTIVE: Be Proactive With Customer Success

KR: Implement a Customer Success platform to track customer health

KR: Actively monitor customer health

KR: Reach out to customers who appear to be at-risk

Know more about Atiim OKR management software to track Customer Success Goals:

Customer Support OKR Goals Examples

OBJECTIVE: Deliver a World-Class Customer Support Experience

KR: Achieve a CSAT of 90%+ for all Tier-1 tickets

KR: Troubleshoot Tier-1 issues within 1 hour

KR: Resolve 95% of Tier-2 support tickets in under 24 hours

KR: Each support rep to maintain a personal CSAT of 95% or more

OBJECTIVE: Ensure Customer Support is a High-Performance Team

KR: Maintain a weekly Support group ESI/Pulse score of 8 or greater

KR: Finalize resource allocation with the VP of Support

KR: Promote 2 customer support reps to managers

KR: Recruit 6 more customer support reps

OBJECTIVE: Implement a Scalable Customer Support Process

KR: Implement our new customer support platform

KR: Implement our new customer support platform

KR: Updated 30 How-To articles on the Knowledge Base

OBJECTIVE: Track All Critical Support Metrics

KR: Track and report on Number of New Tickets to Resolved Tickets

KR: Track and report on Average Resolution Time

KR: Track and report on Top 10 Customers by Active Tickets

Know more about Atiim OKR management software to track Customer Support Goals:

OBJECTIVE: Improve our Annual Budgeting Process

KR: Have a meeting with every VP about the new process

KR: Review everyones budget proposals before mid-Q3

KR: finalize the final budget by Sep 15

OBJECTIVE: Improve our Financial Reporting Process

KR: Implement the cloud-based version of QuickBooks

KR: Ensure we close our financials within 2 weeks of a quarter

Operations OKR Goals Examples

OBJECTIVE: Improve our IT and Infrastructure

KR: Eliminate systems downtime in Q2

KR: Implement the new cloud backup system and process

KR: Improve internal IT satisfaction and response time

Know more about Atiim OKR management software to track Finance Goals:

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