product promotion

Anactiontaken by a companys marketingstaffwith the intention of encouraging thesaleof a good or service to theirtarget market. For example,productpromotion performed by amight take theformof advertising the product in question via print orInternetads,direct mailor e-mail letters, trade shows,telephoneand personal sales calls, TV and radio ads, billboards, posters and flyers.

Advertising and marketing are concepts that many people consider to describe the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference is important to ensure you give due …

How Small Businesses Can Use Black Friday to Their …

If youre a small business owner, Black Friday can be a tough time to compete with large retailers and their equally-large marketing budgets. But as a small business owner, whether youre in traditional retail or offer a service-oriented product, you …

Marketing Basics for the Novice Entrepreneur

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