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Do you have proven results in content promotion & partnerships? Love sharing an amazing product with the world? Have extensive experience in creating and delivering growth campaigns? Eager for your next challenge, with a rapidly growing product and marketing team? If yes, read on!
Working as a Content Promotion Marketer, you are just as comfortable working high level on strategy as you are rolling up your sleeves and diving into day-to-day work. While youve dabbled in a bit of everything in past roles, you might also now specialize in SEO, or have a knack for building co-promotion campaigns with partnersand youve certainly turned great content into a significant number of leads in the past. You dont just help plan and create compelling contentyou make sure it gets traction, too.This role is all about demand and lead generation through content campaigns, to attract and convert an audience of our target customers.
Some of your typical responsibilities might look like:
Strategizing content marketing campaigns (like case studies, ebooks, videos, whitepapers and similar content that can be either new or repurposed from existing material) based on opportunities to promote
Repurposing great content off-platform to get more eyes on it (youve already thought about how IGTV changes the playing field for video, and youve got 5 places in mind where a well-performing whitepaper might gain additional traction)
Pitching and writing PR campaigns to elevate Thinkifics profile (both locally and globally)
Keyword research and implementation to earn featured snippets and ranking for our core keywords
Owning top of funnel traffic driven by your content campaigns
Strategizing how to align our content strategy with SEO and growth objectives
Working closely with marketing leadership to help refine team goals, objectives, and initiatives
Acting as a mentor to other team members, ensuring theyre equipped with everything they need to do their best work
Fostering an open, collaborative, and inclusive environment for the marketing team
Wearing your conversion optimization hat to test and optimize landing page copy/design and CTA impact
Here are the must haves to be successful in this role:
Youve been doing content promotion for 4+ years and are now looking to take your career to the next level
You have extensive experience creating and executing content campaigns, online events, and other non-PPC digital campaigns
You have past (successful!) experience doing digital marketing and running marketing campaigns for a SaaS company
Youre able to write compelling copy that is proven to convert and inspire
You love data, and believe strongly in data-driven decision making
Here are a few hints that you might be the person were looking for (you match up with a number of these):
You have a Bachelors degree in a business-related discipline (or equivalent experiencewe will also consider less formally experienced applicants that still demonstrate a strong grasp of content marketing, have past work to show and are eager to grow quickly)
Youre passionate about mentoring your teammates and are eager to take on leadership responsibilities in a senior marketing role
Youve seen success with creative user acquisition channels and viral word of mouth initiatives
Youre proud of past wins generating a large number of consistent, relevant leads
You are passionate about digital marketing and business growth. Were building our own company by helping thousands of entrepreneurs around the globe build theirsit doesnt get more rewarding than this!
You plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are also regular parts of your vocabulary.
Youre constantly thinking outside the box, coming up with creative ways to dominate and reignite channels and connections (rapid growth is the name of the game!)
Youve previously worked at a SaaS company during a high growth stage
Youve already created your own online course (extra points if youve used Thinkific)! If youve created your own online course, you already know exactly how our customers think (and how we can find more of them).
Were about the results of online learning and the people along the way! Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. We believe in meaningful, innovative work: were building and expanding an incredible product that empowers course creators around the globe, while working collaboratively to learn and succeed together. Our customer support is the best in the industry and one of the main reasons educators love using Thinkific!
Why we think youll like working with us:
Be part of a collaborative, driven team focused on building best-in-class software for one of the fastest-growing companies in Vancouver
We offer competitive salaries, health/dental/vision benefits, and an open vacation policy
Our office is stocked with snacks, coffee, and the occasional Friday beer and cider to keep you fueled
Were dog-friendly and have many furry friends sitting nearby, ready to be cuddled
We get together often for fun company events (weve flown to California, hosted family BBQs, conquered The Chief, gone rock climbing and put our heads together to tackle creative challenges at our Hackathons)
We have an amazing existing team of talented engineers, marketers, designers, customer champions, and other tech industry pros that want to work with you
Everyone has an equal opportunity to impact our product and companywe strongly value all of our people (the ones we work alongside and the ones we serve)
We are passionate about educationwe provide opportunities and encourage each other to continuously learn and grow through workshops, training, blogs, meetups, books and mentorships
We provide a technology bonus for when you need to upgrade or replace your existing system
We believe that different perspectives and backgrounds are what makes a company flourish. Thinkific welcomes all applicants regardless of race, gender, orientation, sexual identity, economic class, ability, disability, age, religious beliefs or disbeliefs, or status. Were proud to be an inclusive company with values grounded in equality and ethics, where we embrace diversity. We welcome you!
This is an incredible role for the right candidate. We cant wait to meet you!
Thinkific makes it easy for thousands of independent experts and companies to quickly create and deliver stunning online courses on their own sites. Mission: As a team, we are passionate about …