Apple (@Apple) Twitter

Are you sure you want to view these Tweets? Viewing Tweets wont unblock

When they do, their Tweets will show up here.

You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history.Learn more

Heres the URL for this Tweet. Copy it to easily share with friends.

Add this Tweet to your website by copying the code below.Learn more

Add this video to your website by copying the code below.Learn more

Hmm, there was a problem reaching the server.Try again?

By embedding Twitter content in your website or app, you are agreeing to the TwitterDeveloper AgreementandDeveloper Policy.

Dont have an account?Sign up

Not on Twitter? Sign up, tune into the things you care about, and get updates as they happen.

Two-way (sending and receiving) short codes:

AXIS, 3, Telkomsel, Indosat, XL Axiata

See SMS short codes for other countries

This timeline is where youll spend most of your time, getting instant updates about what matters to you.

Hover over the profile pic and click the Following button to unfollow any account.

When you see a Tweet you love, tap the heart it lets the person who wrote it know you shared the love.

The fastest way to share someone elses Tweet with your followers is with a Retweet. Tap the icon to send it instantly.

Add your thoughts about any Tweet with a Reply. Find a topic youre passionate about, and jump right in.

Get instant insight into what people are talking about now.

Follow more accounts to get instant updates about topics you care about.

See the latest conversations about any topic instantly.

Catch up instantly on the best stories happening as they unfold.

Education

Every child is born full of creativity. Nurturing it is one of the most important things educators do. Creativity makes your students better communicators and problem solvers. It prepares them to thrive in todays world and to shape tomorrows. For 40 years, Apple has helped teachers unleash the creative potential in every student. And today, we do that in more ways than ever. Not only with powerful products, but also with tools, inspiration, and curricula to help you create magical learning experiences.

Apple products put complete freedom of expression in the hands of every student who uses them. iPad is simple enough for anyone to master right from the start, and flexible enough to let students go wherever their ideas take them. Mac provides the power to pursue even the most ambitious projects. And with a full suite of Apple-designed apps made for creation, both iPad and Mac give students a canvas as limitless as their imaginations.

Learn more about Products for Learning

Weve developed tools to make it easy for you to guide how your students use devices and apps in the classroom, and to provide valuable insight into each students progress. So you can focus on whats most important: teaching.

When students have more ways to express ideas, it changes how they think. They see things they wouldnt otherwise see and make connections they wouldnt otherwise make. With this in mind, weve worked with educators to design a new curriculum that helps you give students the skills to communicate through drawing, photography, music, and filmmaking and then fold these skills into every subject you teach. So your students can put math equations to music, bring an illustrators eye to social studies, and make scientific processes come alive on film.

Learn more about Everyone Can Create

Coding is essential to help students thrive in a future driven by technology. We created the comprehensive Everyone Can Code curriculum with lessons on iPad and Mac, teacher guides, and apps to make it easy to teach coding in your classroom. Because we believe coding isnt extracurricular its part of the core curriculum.

Weve designed curriculum that makes it easy to bring coding and core creative skills to every subject. And programs to help teachers learn from one another, professional learning resources to build skills and confidence with iPad and Mac, and initiatives to recognize pioneers in education. All to empower you to be the best teacher you can be.

Learn more about curriculum and programs for teachers

We want every aspect of your schools experience with Apple products to be as simple and intuitive as the products themselves. That starts with support for IT in each step of your deployment. You can quickly create accounts, wirelessly set up devices, distribute content, and enable teachers in the classroom.

Apple Polishing iPhone Giant Cant Keep Mum AbouBehind-the-Scenes TV Role

Get the magazine and exclusive online content -Subscribe Today!

Terry Crews Responds to Those Questioning His Sexual Assault Claim

Apple Polishing: iPhone Giant Cant Keep Mum About Behind-the-Scenes TV Role

NYPD Sends Officers to New York Media Outlets After Annapolis Shooting

Fox News CEO Suzanne Scott Urges New Scrutiny Of Content

Jacqueline Parkes Will Oversee Digital Studios for MTV, VH1, Logo

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits.

If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve no doubt noticed a few members of the stellar cast. Theres Angela Bassett as Athena Grant, an L.A.P.D. patrol sergeant with a troubled marriage; Peter Krause as a fire captain with a dark past; and Connie Britton as Abby Clark, a9-1-1operator.

No one can miss the individual keeping them connected. Its anAppleiPhone.

When it comes to placing products in shows,Appleis slowly moving from relying on surprising cameos to taking credited roles. For years, the popular consumer-electronics giant quietly supplied its favorite showrunners and their production staffs with plenty of gear. Fans of Ryan Murphy series like Glee, Scream Queens and American Horror Story are likely to notice Apple products quietly surfacing in various scenes.

Fox News CEO Suzanne Scott Urges New Scrutiny Of ContentFox, Turner, Viacom Will Take Part in New Roku Ad-Sales Market

Foxs 9-1-1 is a show about rescues, however, not mysteries. And thats appropriate, because theres no question about Apples role in the program. The 9-1-1 characters are constantly using the companys smartphones to keep in touch. The action in one episode even suggested Connie Brittons Abby used the device to have phone sex with Buck, a young firefighter played by Oliver Stark. Viewers never see that connection on camera, but Apples role in the show has been spelled out each week in the closing credits, where viewers are alerted to a promotional consideration sponsored by Apple. One imagines they will see it again tonight, when Fox broadcasts the final episode in the series first season.

Apple did not respond to a query seeking comment. Fox declined to make executives available for comment. And dont get started on trying to find out if any money changed hands for the 9-1-1 appearances. We didnt have anything to do with it, says a spokeswoman for OMD, the Omnicom Group media-buying agency that purchases ad time for Apple.

The iPhone giant has many reasons to weave its products into popular shows. They need to sell their increasingly more expensive smartphones to keep their revenues flowing in, notes P.K. Kannan, a marketing professor at the University of Marylands Robert H. Smith School of Business. Producers and marketers of hardware have a tough problem when they release new models convincing the customers of their older models to upgrade to the new versions. Getting a new iPhone in the hands of a cool celebrity in a movie or music video or TV program is more likely to garner attention and interest rather than a straight and persuasive TV advertisement, says Kannan. If done right, product placements can lead to more viral campaigns than other forms of ads. Apple is probably counting on this.

Having that fact disclosed in obvious manner on screen, however, hasnt always been Apples nsider the case of Modern Family.In 2010, Apple managed to get its iPad into a storyline on the program just days before the device was scheduled for its first release. Apple didnt pay a cent for the appearance quite a bargain! One Modern Family character, Phil Dunphy, clutched an iPad in the episodes key scenes. In 2015, the series featured an episode with the action displayed entirely on Apple device screens. Again, no paid product placement.

Indeed, Apple has made prominent appearances in many popular series. You may have seen iPhones ring this season in Showtimes drama Homeland (produced by Foxs Fox 21 studio). And Apple products have long surfaced on HBO, whether in the form of an Apple laptop in Sex and the City or as a smartphone in the comedy Divorce (both, coincidentally, star Sarah Jessica Parker). Products in shows are creative decisions, not product placement, says a spokesman for the Time Warner-owned pay-cable outlet.

Yes, but. In advertising and production circles, its well known that Apple may not always pay the networks that run the programs, but that the presence of its devices is aimed at selling the tech. Others do it, too. The propmaster for Homeland tries to keep characters supplied with a variety of smartphones, including gear from Apple, Google, Blackberry and Samsung, says a person familiar with the show even going so far as to keep the same phones with the same characters and not letting phones show up in the hands of evil figures on the program.

Apple has been able to maintain a curtain around its in-show walk-ons. Now that seems to be opening, albeit slowly.Apple struck a deal last season to appear in NBCs Saturday Night Live, part of a new effort at the network tocreate content for advertisers tied more directly to the venerable comedy series. In May of last year, SNL aired a sketch that made use of an Apple laptop. A video bumper appearing in the live broadcast in advance of the sketch told the audience: Promotional Consideration for SNL Furnished By Apple.

In other instances, Apple hasnt been as shy about TV support. After SNL segments featuring musical guests, Apple has this season run short bumpers asking viewers to use Siri to download the shows app. Apple has done something similar during broadcasts of TBS Full Frontal with Samantha Bee, asking viewers to use Siri to find previous episodes of the series. In 2015, Applesponsored an appearance by Ryan Adams on Comedy Centrals Daily Show,running an on-screen message about Apple Music as the musician played a tune.

Do the math, and Apples plan becomes much easy to understand.

The in-show placements arent necessarily free supplying product costs something but they are substantially cheaper than traditional TV commercials. And that frees Apple up to spend heavily in more obvious ways. Among 2016 and 2017 TV programs, Apple spent the most on NBCs Sunday Night Football, according to Kantar Media, a tracker of ad spending. Last season, the average cost of a 30-second ad in that show was $728,434,according toVarietysannual survey of primetime ad prices.

Apple may not pay for its guest-star appearances, but they sure are lucrative.

Want to read more articles like this one?

Greta Gerwigs Little Women Eyes Meryl Streep, Emma Stone, Saoirse Ronan, Timothee Chalamet

Varietys A Night in the Writers Room – Drama Panel (Full Video)

Jurassic World: Fallen Kingdom Team on Expanding the Jurassic Universe

Female TV Directors Talk Navigating a Male-Dominated Trade

Watch Brie Larsons Speech Calling for More Critics of Color

Actors on Actors: Mandy Moore & Darren Criss (Full Video)

Jason Blum on Whos Scarier: Roger Ailes or Michael Myers?

Debra Messing Says She Was Forced to Wear Fake Breasts by a Hollywood Exec

Alison Brie Explains How Working With Women on Glow Changed Her Body Image

Watch John Legend Break It to Tiffany Haddish That All Famous Singers Take Steroids (Actors on Actors Preview)

Greta Gerwigs Little Women Eyes Meryl Streep, Emma Stone, Saoirse Ronan, Timothee Chalamet

Varietys A Night in the Writers Room – Drama Panel (Full Video)

Jurassic World: Fallen Kingdom Team on Expanding the Jurassic Universe

Female TV Directors Talk Navigating a Male-Dominated Trade

Watch Brie Larsons Speech Calling for More Critics of Color

Actors on Actors: Mandy Moore & Darren Criss (Full Video)

Jason Blum on Whos Scarier: Roger Ailes or Michael Myers?

Debra Messing Says She Was Forced to Wear Fake Breasts by a Hollywood Exec

Alison Brie Explains How Working With Women on Glow Changed Her Body Image

Watch John Legend Break It to Tiffany Haddish That All Famous Singers Take Steroids (Actors on Actors Preview)

WME Learns of Bondage Death at Execs Home

Greta Gerwig Eyes Little Women With Meryl Streep, Emma Stone, Saoirse Ronan, Timothee Chalamet Circling (EXCLUSIVE)

Epic Games Aims to Re-Release Fortnite Playground Mode ASAP

Gorillaz Founder Says Kanye West Trapped Paul McCartney in Abusive Collaboration

Drakes Scorpion Features Michael Jackson Vocal, References Newborn Son

Box Office: Sicario: Day of the Soldado Scores $2 Million on Thursday

Sign Up for Daily Insider Newsletter

Please fill out this field with valid email address.

Six Canceled at History After Two Seasons

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits. If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve []

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits. If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve []

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits. If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve []

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits. If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve []

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits. If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve []

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits. If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve []

Foxs 9-1-1, an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesnt get a shout-out in the opening credits. If youve watched the Ryan Murphy-produced drama, which has shown a man falling out of an upside-down roller coaster and a metal bar piercing another fellows cranium, youve []

Is Baltimore the New Portland? Fila Doubles Footprint On Under Armours Home Turf

Julia Roberts Thriller Homecoming to Hit Amazon This Fall: See First Photos

Game of Thrones Season 8 Has More Death Than All the Years Before, Sophie Turner Reveals Watch

Apple Incs Marketing Mix (4Ps

The entrance to the Apple Store on Fifth Avenue, New York City. Apple Incs marketing mix (4Ps) takes advantage of different product lines, distribution channels and promotion, while keeping high-end price points. (Photo: Public Domain)

Apple Incs marketing mix indicates how the company matches its business activities to market conditions. This analysis of the firms marketing mix provides insights about how to effectively address market conditions and the competitive landscape through appropriate products, distribution, promotion and pricing. Apple continues to use its marketing mix in globally expanding the business through various channels and with a growing product mix, along with an array of promotion strategies. As one of the most admired companies in the world, Apple Inc. serves as an example of how the marketing mix can support business success.

Apple Incs marketing mix involves a variety of premium-priced products that are successfully promoted and sold through a variety of distribution channels.

Apple Inc. has continued to expand its product mix. This component of the marketing mix determines the outputs of the business organization. In Apples case, the following are the main product lines:

These Apple products currently available in the market show the firms diversification in this component of the marketing mix. However, as part ofits product development intensive growth strategy, the company continues to develop new products, such as the Apple electric vehicle, which is under development through collaboration with firms like Tesla Motors. This product mix shows that Apples marketing mix is extensive in terms of product variety to address customers needs in different areas of their lives.

Apples marketing mix involves a holistic approach to distribution, taking advantage of different distribution channels. In general, the company uses a selective distribution strategy, which involves some degree ofexclusivity that could limit market reach. Apple authorizes sellers to ensure control over this component of the marketing mix. The following places are included in Apples distribution strategy:

Apple Stores are the most visible places that sell the companys products. The online Apple Store and App Store are also highly visible. However, these stores are not the only places in the firms marketing mix. For instance, Apple also uses authorized retailers, such as Walmart, Target and Best Buy. The company also includes telecom companies like AT&T, Verizon, and Sprint, which sell iPhone units. In addition, Apple uses fulfillment services from companies like and eBay, through which third parties sell Apple products online. Thus, Apples marketing mix is comprehensive in exploiting different types of online and non-online distribution channels.

Apples marketing mix includes promotion activities that emphasize the premium image and quality of the firms products. The promotional or marketing communications mix supports business position in reaching more target buyers. In Apples case, this component of the marketing mix includes the following elements:

Apples marketing mix includes advertising through the companys website and Apple Stores, as well as advertising through other firms, such as technology news sites. The company also uses personal selling in the form of Apple Store employees who provide product-specific information in the aim of convincing store visitors to make a purchase. In addition, the companys marketing mix involves sales promotion, which usually happens at the Apple Stores. For example, some Apple Stores offer old models at discounted prices when bundled with larger and more expensive products. Moreover, the company uses public relations to optimize its corporate image. For instance, Apple Events, leaks of new product features, press releases, and exclusive interviews are carefully implemented to maximize positive publicity. Thus, Apple has mastered the promotion component of its marketing mix.

Apple uses a premium pricing strategy. In this component of the marketing mix, the emphasis is on how prices represent the company and its products, while meeting consumer expectations. In Apples case, the premium pricing strategy involves relatively high prices. This pricing strategy helps maintain the high-end image of the company and its products. Another effect of this pricing strategy is that Apple products attract a smaller market share composed of people from the middle and upper classes. Nonetheless, the company maintains profitability because premium prices entail higher profit margins. Thus, Apples marketing mix is aligned to the companys premium product development strategy.

Borden, N. H. (1964). The concept of the marketing mix.

Carpenter, G. S., & Lehmann, D. R. (1985). A model of marketing mix, brand switching, and competition.

Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing.

Danaher, P. J., Hardie, B. G., & Putsis Jr, W. P. (2001). Marketing mix variables and the diffusion of successive generations of a technological innovation.

Gronroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing.

Naik, P. A., Raman, K., & Winer, R. S. (2005). Planning marketing mix strategies in the presence of interaction effects.

Rahmani, K., Emamisaleh, K., & Yadegari, R. (2015). Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.

Asian Journal of Research in Marketing

Van Waterschoot, W., & Van den Bulte, C. (1992). The 4P classification of the marketing mix revisited.

Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity.

Journal of the Academy of Marketing Science

Apple Inc.Case Study & Case AnalysisMarketingMarketing Mix (4Ps)

This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. Copyright by Panmore Institute – All rights reserved. Small parts of this article may be quoted or paraphrased for research purposes, as long as the article is properly cited and referenced together with its URL/link.

Apple Inc. Organizational Structure: Features, Pros Cons

Apples Generic Strategy Intensive Growth Strategies

Apple Inc. SWOT Analysis Recommendations

Apple Inc. Organizational Culture: Features Implications

Apple Inc. Five Forces Analysis (Porters Model)

Apple Inc. Operations Management: 10 Decisions, Productivity

Apple Inc. Stakeholders: A CSR Analysis

Apples Vision Statement Mission Statement

Burger Kings Marketing Mix (4Ps) Analysis

Harley-Davidson Marketing Mix (4Ps) Analysis

Apple Inc. PESTEL/PESTLE Analysis Recommendations

Whole Foods Markets Marketing Mix (4Ps) Analysis

Starbucks Coffees Marketing Mix (4Ps) Analysis

Nike Inc. Marketing Mix (4Ps/Product, Place, Promotion, Price) Analysis

Home Depots Marketing Mix (4Ps) Analysis

Costco Wholesales Marketing Mix (4Ps) Analysis

Ford Motor Companys Marketing Mix (4Ps) Analysis

Sony Corporations Marketing Mix (4Ps) Analysis

Unilevers Marketing Mix (4Ps) Analysis

Panmore Institute© 2018PRIVACY POLICY

We use cookies to give you the best experience on our website.

See ourPrivacy Policy pageto find out more about cookies or to switch them off.

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.