Promotional Strategy An Integrad Marketing Communicaon Approach Ninth Edi

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Author interviews, book reviews, editors picks, and more.Read it nowclick to open popoverEditorial ReviewsFrom the Publisher

This is the ninth edition of a very successful book that has proven invaluable to students and marketing professionals over the years. The inclusion of new, emerging topics as well as the proven marketing communication approach make it a valuable resource for these individuals.

All the authors have established credentials in the promotion/advertising arena and have lengthy experience in teaching as well as consulting with major corporations.

Pinnaflex Educational Resources inc; Revised edition (April 1, 2000)

2.5 pounds (View shipping rates and policies)

7,033,180 in Books (See Top 100 in Books)

inBooksBusiness & MoneyMarketing & Sales

inBooksBusiness & MoneyMarketing & Sales

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