20 Tips and Email Examples for Re-engagementmail Campgns

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20 Tips and Email Examples for Re-engagement Email Campaigns

Re-engagementemail campaigns target clients whoregistered with you, used your services and bought your products, but whove been pretty quiet for a while. Re-engaging clients with your brand is something you couldeasily do with email.

To spark your motivation and to make the process of win-back email creation easier, we paired ourgreatest tips on win-back campaignstogether with some beautiful, real life reactivation email template examples. Good luck!

Astley Clarke, the leading British fashion fine jewellery brand, sent thiswin-back emailto its clients with the promise of 17% discount for their next purchase. This is a great incentive for those looking for an elegant necklace or a pair of earrings.

Dont wait too long to reactivate your clients. You have to remind your clients about your brand and your productsbefore they totally forgetabout you or unsubscribe from your email list.

Here is a romantic one from Boden. They refer to therelationshipthey have with their clients and want to knowDo you miss them?orDo you need space?With the email ending on a more pragmatic note, tipping you on an up to 60% sale.

Dont make wrong assumptions like thinking that the only thing your clients will respond to are price incentives. Test severaldifferent re-engagement messagesand see what is it that they respond best to.

Crate&Barrel really miss you and they offer a 20% for your next purchase to keep you with them. The fact that the offer is available for a limited time, means that you have tohurry upwith your purchase.

Come up withspecific strategyand createspecific contentthat will turn your subscribers into active customers again.

What better reason to purchase something if you are offered afree deliveryor afree return. In this case Jet offers them both. They let you know in this short, on brand email with a quick call to action Shop jet.

Think about thebiggest benefitpeople get from being your clients. Make this one benefit a central part of your email, explain it and highlight it with images and client testimonials.

When companies like Nest use email to stay in touch with their clients and re-activate the more sleepy ones, one can be sure that Email is here for the long haul. With this one Nest tips you that your thermostat is going to pay for itself in less than 2 years. Just go and grab one.

In your re-engagement email remind about aprior experienceyour clients had with your brand. Let your clients recall their relationship with your company and remind them why they liked your brand on first place.

Here is one with clear design and an excellent reactivation message on top. You get 20% off your entire purchase. Just use the code provided at checkout.

Our inboxes are so busy that we could easily miss a single email. To guarantee the success of your reactivation campaign, better senda chain of emailsfeaturing different subject lines and copy.

AnotherMiss you!email, this time paired with a sweet seduction. You just got a free yogurt added to your Pincard. Hurry up, you have 7 days to get it.

Dont remove people who dont respond immediately to your win-back campaign. Give them alittle time, they may not be in the buying cycle right now.

This is probably the best way to promote a subscription based service. Give your inactive clients afree accessto a premium account. Let them test drive your services and decide themselves if they wish to stay with you.

Make your win-back campaign part of anautomated chainof emails. This way your email marketing provider is going to look for inactive users and send an email automatically according to the rules youve set up.

A cute puppy can fix any situation and the guys at Teespring know this well. Their win-back email features one, but they also remind you what a great progress you had on their platform. Ready for another go of it?

Segment your clients bybuying activity, so you could offer different incentives. May be offer free delivery to those who have been heavy buyers and discount prices only for those with fewer purchases.

Thrive Market promise not only free shipping for order over $49, but 25% off your first purchase. You get promo code to use at checkout and right underneath is the main call to action button Start Shopping.

Dont leave money on the table.Be proactive. Get your inactive clients through a re-engagement program, before you remove them from your email list. Good luck!

Having in mind thebig percentageof inactive users any company in any industry has in its books, reactivation and win-back campaigns should be part of every email marketers strategy. Dont procrastinate and be sure to include a chain of re-engagement emails in your automated email flow.

If youneed assistancewith your reactivation email design or coding, be sure that you check how MailBakery could help youEmail Template From Scratch.

Special thanks tofor providing the email examples for this post.

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Counseling Examples

Event-oriented counseling addresses a specific event or situation. It may precede events, such as going to a promotion board or attending a school, or it may follow events, such as noteworthy duty performance, a problem with performance, or a personal problem.

Examples of event-oriented counseling include, but are not limited to instances of superior or substandard performance, reception and integration counseling, crisis counseling, referral counseling, promotion counseling, and separation counseling.

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5-13. Sometimes counseling is tied to specific instances of superior or substandard duty performance. For example, you tell your soldier whether or not the performance met the standard and what the soldier did right or wrong. The key to successful counseling for specific performance is to conduct the counseling session as close to the time of the event as possible.

5-14. When counseling a soldier for specific performance take the following actions:

Tell the soldier the purpose of the counseling, what was expected and how they failed to meet the standard.

Address the specific unacceptable behavior or action, not the persons character.

Tell the soldier the effect of the performance on the rest of the unit.

Actively listen to the soldiers response.

Teach the soldier how to meet the standard.

Be prepared to do some personal counseling since the lack of performance may be related to or the result of a personal problem.

Explain to the soldier what will be done to improve performance (plan of action). Identify your responsibilities in implementing the plan of action.

Continue to assess and follow-up on the soldiers progress. Adjust the plan of action as necessary.Reception and Integration Counseling

5-15. Leaders must counsel new team members when they report in. Reception and integration counseling serves two purposes: First, it identifies and helps fix any problems or concerns that new members have, especially any issues resulting from the new duty assignment. Second, it lets them know the unit standards and how they fit into the team. Reception and integration counseling starts the team building process and lets the soldier know the leadership cares. Reception and integration counseling clarifies job titles and it sends the message that the chain of command cares. Reception and integration counseling should begin immediately upon arrival so new team members can quickly become integrated into the organization. Figure 5-3 gives some possible discussion points.

5-16. You may conduct crisis counseling to get a soldier through the initial shock after receiving negative news, such as notification of the death of a loved one. You help the soldier by listening and providing assistance, as appropriate. Assistance may include referring the soldier to a support activity or coordinating external agency support. Crisis counseling focuses on the soldiers immediate, short-term needs.

5-17. Referral counseling helps soldiers work through a personal situation and may follow crisis counseling. Referral counseling also acts as preventative counseling before the situation becomes a problem. Usually, the leader assists the soldier in identifying the problem.

5-18. Outside agencies can help leaders resolve problems. Although it is generally in an individuals best interest to seek help first from his first line leader, leaders must always respect an individuals right to contact these agencies on their own. Leaders can refer the soldier to the appropriate resource, such as Army Community Services, a Chaplain, or a substance abuse counselor. Additional information on support activities can be found in Appendix B, Army Programs or in FM 6-22 (22-100), Appendix C.

Helping soldiers cope with personal ans more than referring the soldier to another person- the chaplain, a doctor, or counselor. Until the problem is resolved, you have a soldier with a problem in your unit, so its your problem…. Let your soldiers know what youre doing to help them solve their problems.

5-19. Commanders or their designated representatives must conduct promotion counseling for all specialists, corporals and sergeants who are eligible for advancement without waiver, but are not recommended for promotion to the next higher grade. Army regulations require that soldiers within this category receive initial (event-oriented) counseling when they attain full eligibility and then periodic (performance and personal growth) counseling at least quarterly.Adverse Separation Counseling

5-20. Adverse separation counseling may involve informing the soldier of the administrative actions available to the commander in the event substandard performance continues and of the consequences associated with those administrative actions. (See AR 635-200, Chapter 1, paragraph 1-16 and Chapter 17.)

5-21. Developmental counseling may not apply when a soldier has engaged in more serious acts of misconduct. In those situations, the leader should refer the matter to the commander and the servicing staff judge advocates office. When the leaders rehabilitative efforts fail, counseling with a view towards separation fills an administrative prerequisite to many administrative discharges and serves as a final warning to the soldier to improve performance or face discharge. In many cases, it may be beneficial to involve the chain of command as soon as you determine that adverse separation counseling might be required. The first sergeant or commander should inform the soldier of the notification requirements outlined in AR 635-200.

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Marketing Strategy Examples

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You need a marketing strategy to succeed.

We take a look at two examples of marketing strategy examples, restaurants and hotels to get a better understand of the exact mix used to promote these two businesses. Its not as simple as just getting a Facebook page and we will explore these needs.

Understanding the differences in marketing, even within the same business is critical to success. For example, in a hotel you may have a convention center, which needs to market itself to business people; but the front desk need to market to tourists. Even in the same building, you have different marketing requirements.

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