10 companies with insanely great marketing

Marketing is like sex — everyone thinks theyre good at it. In reality, of course, very few really get it. So few, indeed, that I had to struggle to come up with 10 companies that really know what theyre doing and deliver the goods, year in, year out. Oddly, coming up with10 companies with insanely bad marketing

Keep in mind that just like with sex, everyone has a different definition of what marketings all about and what constitutes great marketing. Heres my definition: Marketing creates and promotes products and services customers will pay for. Great marketing does it consistently better than the competition.

What makes my definition right? Absolutely nothing. Im not even saying it is. But once upon a time, I was in charge of the function for a few technology companies. And Ive always found it to be a fascinating, if not highly subjective, discipline. Also, itsmyblog — so heres my list of 10 companies with insanely great marketing:

Apple.Apple (AAPL) stands as the one technology company that truly gets marketing. It defines the next big thing and creates game-changers in existing markets before people themselves even know what they want. It doesnt use focus groups or research; Apple is its own focus group. It controls its channel and message better than any company on earth. Not to mention the 1984 Super Bowl,Think Different, and iPod silhouette ad campaigns.

Nike.Lets face it: Nike (NKE) is a sneaker business that somehow became the worlds largest sports footwear and apparel company, one of the top brands in the world, and a $48 billion S&P 500 component. How? Great marketing: the swoosh logo, word of foot advertising, and, of course, sponsoring athletes. I dont know, I guess Nike Just Did It.

Geico.The road from the niche Government Employees Insurance Company to 10 million policyholders, $28 billion in assets, and one of the most widely recognized insurance brands in the world, is all about two things: Warren Buffet and marketing.Geico also has some of the best ad conceptson the planet: The Gekko, the Caveman, the little piggy, and my current favorite, the electricity-generating guinea pigs in a rowboat: Its kind of strange. Such a simple word. Row.

Budweiser.Theres simply no other way to explain how such a horrendously bad product — in my sole and humble opinion and with all due respect to anyone who actually likes the stuff — became an American institution and perhaps the most powerful and successful alcoholic beverage brand of all time.

FedEx.Commentators are forever saying how dumb corporate name and logo changes are. Well, theyre clueless. As with anything else, name changes range from dumb to brilliant and everything in between. Adopting the viral conjunction FedEx allowed Federal Express (FDX) to capitalize on its leadership in express mail while diversifying into ground and other business services. It was brilliant. And its advertising has been groundbreaking, as well.

Shattering 10 branding mythsMarketing is dead — long live real marketingMarketing is like sex: everyone thinks theyre good at it

View all articles by Steve Tobak on CBS MoneyWatch

Steve Tobak is a consultant and former high-tech senior executive. Hes managing partner ofInvisor Consulting, a management consulting and business strategy ntact Steveor follow him onFacebookTwitterorLinkedIn.

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How To Develop An Effective Content Marketing Promoon Strategy

We can show you how to organize all your marketing in one place by the end of today probably right now👋

The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEOvalue.

If you want the content marketing strategy for your business to be successful, you cant rely ondeveloping great contentalone.

No matter what your content goals are, you need traffic to your content to achieve them. This is where effective content promotion comes into play.

In this post, were going to look at five steps you can follow to promote each piece of content you create and get the best possible results from your content.

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In the long run, if youoptimize your contentproperly, search engines will likely be the best source of traffic for your content. You dont have to think about search engine optimization while you are creating your content.

As a matter of fact, its best if you dont think about SEO until after you have crafted a great piece of content with your visitors in mind.

Once you have finished creating your content, you will want to optimize it for one keyword phrase.

To do this, you can use Googles freeAdWords Keyword Planner. Add a few keywords or keyword phrases that best represent your piece of content.

Googles Keyword Planner can help you optimize your content so people looking for your stuff can actually find it.

Once you have found the best keyword phrase for your piece of content, you will want to make sure it is included in the title, meta description, first paragraph, last paragraph, and images.

As an example, lets look at this post. We started with How To Develop an Effective Content Promotion Strategy as the title. After using the Google AdWords Keyword Planner, we revised it to How To Develop an Effective Content Marketing Promotion Strategy, which includescontent marketing strategy, as that has a higher search volume.

Note that while its good to have all of the words for the keyword phrase you target together (such ascontent marketing strategy), its not required. Those who dont search forcontent marketing strategyin quotes will get anything with those three words in the title in their search results.

Heres an example of the top competition for the content marketing strategy keyword with a Google search engine results page.

In addition to addingcontent marketing strategyto the title, we added it into the other areas mentioned, including the filenames of all of the images in the post. This optimization should help this post rank well forcontent marketing strategyin search engines.

Want to use Click to Tweet on your blog?

There are three ways to optimize your content for social sharing.

The first is to make sure that each page on your website has social sharing buttons.

You can add them to your websites template files using the official code provided by networks likeFacebookTwitterGoogle+LinkedIn, andPinterest.

Or, for those using platforms such as WordPress, you can install plugins likeSocializeorFlare.

Next, you will want to have at least one great image per piece of content.

When people share your content on social networks, most networks will pull a thumbnail image from your content to make it stand out in the news feed. If you dont add an image to your content, the shares of your content either wont have an image or will have an unrelated image from elsewhere on your website.

Finally, you will want to implement open graph tags for your content.

Open graph tags allow you to customize the way that your content is shared on social networks like Twitter, Facebook, and Pinterest.

For example, this code for Twitter…

…will allow tweets from the page it is implemented upon to look like this:

You can find the code you need to implement open graph tags in the developers support pages forTwitter CardsFacebook Open Graph, andPinterest Rich Pins.

Or, for WordPress users, you can install plugins likeJM Twitter CardsandFacebookfor simpler open graph tag implementation.

Dont just leave it up to your visitors to share your content on social media.

Your fans and followers connect with your social pages and profiles for a reason.Share your contentwith all of your social media audiences.

It might sound like overkill at first, but keep in mind that you have different fans and followers on each network. If you just tweet your content, your Facebook and LinkedIn only audiences might miss it.

Want to use Click to Tweet on your blog?

In addition to having audiences who only pay attention to their newsfeeds on certain networks, you also might have audiences who are only online at certain times of day.

Therefore, you might want to consider sharing your content at least twice on the day you publish itonce in the morning, and once in the afternoon or early evening.

You can refer tothis study from KISSmetricson the best time to publish and share content.

To keep your email subscribers engaged with your list, consider sharing your latest pieces of content with them on a regular basis.

You can do this using single emails focused on one piece of content or weekly emails compiling your best content.

Its a great way to keep your business on your customers minds without having to come up with a sale or promotion each time you send an email.

A recentblog postemail sent out to subscribers by Nicole, a community manager at When I Work.

An added bonus of sharing content with your email list is that it gives you insight into your subscribers interests.

You can use this information to segment your list into groups based on the sales and promotions they would be most interested in receiving.

For example, an e-commerce store that sells outdoor supplies can regularly send content to their list on various topics such as fishing, camping, and hunting.

Then, when they have a sale on their fishing gear, they can send that promotional email to the subscribers who clicked on their latest content about fishing.

Last, but not least, is outreach. There are many bloggers who love to share content created by others that is relevant to their audience.

Subscribe to top blogs in your industry and watch for topics similar to yours. When you see a post that could use a little more information that a piece of content you created can provide, email that blogger to let them know.

This is something we do atWhen I Work, and something I do personally for every blog post I publish on my own site.

Heres an email I sent out to everyone mentioned in a recent post I published titledTop 100 Content Marketing Posts of 2014:

Sending emails to every single person I mentioned in my post took time, but it was worth it.

As a result of my efforts, I received 300+ shares directly from emailing people, and I also developed a handful of new guest posting relationships with people I previously had no connection to.

In addition to emailing bloggers, also be on the lookout for sites that do daily, weekly, and monthly posts sharing content from others in their niche.

Top publications in the search marketing world like Search Engine Land share the top news in marketing on a daily basis with theirSearch Capposts. Find similar compilations in your niche, connect with the writer who curates them, and let them know when you have a great piece of content to share.

Or if content roundups dont exist in your industry yet, be the one to do it.

A content marketing strategy isnt complete until you have effectively promoted the content you have developed.

By following these five steps for each piece of content you create, you will increase the traffic you receive to your content from the moment it is published and over the long run as well.

Sujan Patel has over 12 years of digital marketing experience and has helped hundreds of clients increase web traffic, boost user acquisition, and grow their businesses. Now as the VP of Marketing at When I Work, hes applying the tactics and strategies hes learned and developed over the years to take the company to the next level. Get more exclusive growth tips from Sujan .

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Ready to ditch playing follow the leader and start thinking like a scrappy startup?

More than multiple it should rather be relevant social network. It helps to know where exactly ones target audience are hanging out. It is crucial to overall marketing plan and save time & efforts.

Offering social sharing buttons to different social media sites is one the most effective ways to develop your content marketing. Everyone is almost on the Internet signed in in every single social media sites. You really have to be flexible in every way possible. You need to accept your mistakes and the things you dont notice and try to approach people for feedbacks. You need to promote it every now and then. Just like which has been promoting their company to various sites, thats how I found them! Its a platform that matches great sales people to companies seeking talented and hardworking ones.

This article is extremely useful. Content is truly a barrier to inbound marketing for many businesses. I notice that many who produce content also do so in isolation without taking into account the needs to their clients. Its extremely important to define the buyer persona to the letter and I like the way you the word she is brilliant!

I find that many also make the mistake of thinking that they need to have and queue their content well in advance. This is not the case as sometimes, you will need to evaluate the performance of previous content before your produce the other.

Content creation is a gradual work in progress.

CoSchedule has allowed us to plan and stay ahead 8-12 weeks. Its the best thing weve done to get ahead of ourselves especially with so many last minute projects poppingup.

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6 Marketing strategies for Preschool and Schools

Associate Faculty & Marketing Specialist at Westford University

One of my favorite role model el-Hajj Malik el-Shabazz aka

Without education you arent going anywhere

For any nation to progress, the government of that country has to focus on two Es Economy and Education. In thispost, I will talk about education and the strategies that preschool and higher schools can implement to reach their goals.

After spending a good amount time in education sector I have come up with some crazy ideas for preschool and schools (few are really crazy ones). If you are planning to start your own preschool or looking for a franchise you need to keep in mind the below points before starting your own venture.

Note: These are the factors which I have learned by interacting with parents over the period of time.

In my previous role, I did a study with a sample size of 50 and these were the results.

From these results, it is evident that parents consider the quality of teaching, school brand, pricing and activities as the key parameters before selecting a preschool or high school.

Now that we know the key parameters while selecting a school so lets learn aboutinfluencingfactors that result in conversions i.e admissions.

As per my study, I witnessed that the most influencing factor while selecting a preschool and school arerelatives. Most parents discuss their childs performance with their relatives and friends which result in the selection of an XYZ school.

Now that we have learned the parameters and influencing factors that help parents to make their decision lets discuss the strategy that you as the preschooler or high school can consider in your marketing plan. Before we get into the strategy we need to understand the difference between tactics and strategy.Tactics are the sum of ideas which are clubbed together to result in a long-term strategy/strategies.

5 tactics for preschool & school (short term)

Your school can runBTLactivities in the selected geography by way of events or activities. For example An event in a mall on a festive day. Remember your goal is to generate leads by brand awareness.

Pro Tip:Any event or activation implemented in a mall should be on a festive day or on a weekend.

AsATLcaters to masses, it will consume most of your marketing budget. If you are chain then you should try for Radio or newspaper ads but if you are startup then you should consider newspaper ads in a local newspaper, hoardings in areas of your TG.

Related post :ATL & BTL activations for dummies

Pro Tip:In your communication make sure you have a call to action. For example, Give us a missed call to be part of FunLearning. This will help you measure your ROI.

This is one of the most successful ideas in marketing your school. Make a list of all the societies (aka gated communities) which you feel your TG resides. The next step is to get the permission (which is the hardest) from these societies (communities) to conduct an activity that will be beneficial for children and parents. Remember your objective is to generate leads and brand awareness.

Pro Tip:Plan an activity which will connect parents. For example,Breast Cancer awarenessorSeminar for Expecting MothersorBest out of waste for kids.

If you havent got a mascot for your preschool or school, get it right away. Your mascot will be a crowd puller in places like gardens, societies (communities), parks, etc.

Pro Tip:Get a sky dancer Mascot and use it frequently in evenings.

This is the cheapest form of promotional activity that you can consider for your school. Promotional activities like newspaper inserts, pamphlet distribution, Do Not Disturb cards on doors with your school branding, Bookmarks, etc.

Pro Tip:If you are an established brand do not use this frequently as it will dilute your brand. On the flip side if you are a startup increase the frequency.

Now that we have covered tactics that can be used for reaching your short-term goals lets look at strategies that can be part of your long-term goals.

6 Strategies for a preschool & higher school

If you are thinking that you can sell to parents you are wrong. Gone are the days when the school used to be the dictator today the customer (parents) are dictators. Todays parents are well informed and educated, so if you think you can sell the admission you will burn your hands. Parents need to be educated about education and its importance. As a school, you need to have a concern about the childs education more than the parents only then parents will make the decision in your favor.

Counselor (C):Hello Maam, am I talking to Poojas mother?

Parent (P):Yes, you are speaking to Poojas mother. May I know who is calling?

C:Maam my name is Reema and I am calling from XYZ Kids Preschool. I wanted to talk about Poojas education. Is it a good time to talk?(The counselor has shown concern about the childs future rather than talking about admission)

C:Maam I believe Pooja is 3 years old, is that right?

P:Yes, thats correct. But how did you know that and from where did you get my number?

C:Maam we do a lot of education awareness program in places like malls, parks, online. I assume that you must have come across to one of our promoters and provided your contact details as you too are a concerned mother.(Here the counselor is making an emotional connect)

C:Maam we are organizing a children activity in our preschool or higher school why dont you come for this? We have arranged it on a Saturday (make sure you have planned the activity on a weekend) so parents can spend some quality time with their kids.(Here the counselor is subtly talking about childs future and how quality time with children is important)

Thank you, I will mail or message you the details. Looking forward to seeing you and Pooja having a great time in our school.And before I hang up, let me tell you that there will be a surprise gift for both of you. Have a good day.

(The surprise gift can be anything like a greeting card or a photo shoot for mother and daughter)

In the whole conversation, did you feel that the counselor was selling? The crux isEducate the Parents.

One of the most common mistakes preschools and high schools do is, falling into pricing traps. If you are providing the high-quality education you can demand higher fees. In India, most schools do the opposite. We provide average quality and ask for higher fees. To support my point a report issued by Times Of India in 2012 mentioned: India ranks 72 in global education survey out of 88 countries that participated in the survey.

Focus on providing quality, streamline your process, improve your delivery, hire highly qualified teachers and interact with your parents very often. If you do all these and your customers (parents) are part of this, your school will never have a struggle in its profitability.

As part of yourmarketing strategy, your school should always be in the limelight for supporting some cause. For example, start a breast cancer awareness initiative and run campaigns around it. This initiative should be a part of all your communications (online & offline).

The above saying perfectly goes in marketing as well. As a brand, you have to stand with a cause and concentrate your marketing activities around it.

Position your school as One Stop Solution in Education

If you are an established player in education you should definitely use this strategy. In my study, I realized that once parents take admission in preschool their concern is about admission to the higher school for grade 1.

If you are a chain of schools, make sure you are positioning your school as one stop for parents. Parents are concerned about donations, admissions procedures, interviews and so on. As a preschool, you can have a strategy wherein if the child takes an admission in playgroup or nursery and continues with the preschool for Lower Kindergarten (LKG) and Upper Kindergarten (UKG) the child will get direct admission into the high school i.e the parent school.

If you are a startup preschool then you need to have tied up with an external school/schools. This will increase your conversions as parents will rest assured about the admissions for the higher grade.

Affiliate marketing is slightly different from Referral marketing. The key difference between them is amonetary benefit. (Thanks to my guruRahul Nairfor introducing me toAffiliate Marketing)

In affiliate marketing, there is always an exchange of money and in referral marketing, its not mandatory to have a monetary exchange. For example, Dropbox started a referral scheme with 200mb of free space for referring one new user

Both the concepts will be clear with examples

I learned that the key decision makers for a childs education are the mothers. Keeping this thought in mind I tied up my preschool (for one specific location) with a couple of parlors. Why parlors? Probably the only place where women have plenty of time to chit chat and relax (pun intended: p). As a marketer, I found an opportunity to make use of this time and introduce my schools to the mothers via the parlor owners, in this case, the parlor owner is my

Every qualified lead that is passed by the parlor owner will be entitled to X money. And if this lead gets converted into admission then the payout will be Y.

[Pro Tip:Defined what Qualified Lead is to your affiliate. If you are looking to build an affiliate network or you planning to implement one for your school, check outTrack Box]

This is how I was introduced toAffiliate Marketing

In you referral marketing you can ask for references from your existing customers (parents). Your referral program needs to have a strong name to connect with parents. For example,

. Every time you get through reference make sure you get a picture clicked off that family and pin it on your board. This will also help the counselor in her counseling.

If Digital Marketing is not part of your current strategy you might lose your customers (parents) over a period of time. As per Maslows Hierarchy of Needs, the third level of the pyramid is the need of Love and Belonging

Your customers i.e parents have the need to be social and connect with one another. In todays scenario where social media has become a part of our daily life; as a school, you cannot ignore the opportunity to connect with parents on these mediums.

Have a social media marketing strategy where your school is engaging with your customers on daily basis, answering their queries and communicating with them. You can make your weekly post calendar and update it on all your channels starting from Facebook, Twitter, YouTube, Pinterest, Instagram, andblogs. For example, every Monday your social media will talk about Dos and Donts

(More in-depth Digital Marketing Strategy will be discussed in next post)

As Seth Godin saysMake your product/service REMARKABLE. In education, your customer is the parent and your consumer is the child so plan your strategy accordingly.

These are some of the strategies which you can include with your current strategy. If you have some more creative ideas please comment below. Subscribe to my blogScrooge Marketerfor more marketing ideas.

5 Effective Healthcare Marketing Strategies YouvNer Tried

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5 Effective Healthcare Marketing Strategies Youve Never Tried

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Healthcare marketing has been around for a long time, and healthcare practices often rely on tried and true methods to advertise their services and connect with their patients. Many practices, however, are now finding themselves unable to keep up with the changes in marketing technology. Healthcare marketing strategies that once worked very effectively are no longer bringing in new patients.

Dont get stuck doing the same healthcare marketing strategies over and over again while your practice suffers the consequences. Try something new and potentially more effective! Nowadays, marketing is all about using data to make a personal connection with each unique patient rather than blasting general advertisements to the masses. Here are a few healthcare marketing strategies that are effective and can easily be automated with anautomated healthcare marketing solution. Automation makes the process much more efficient so youre not spending any additional time marketing.

Want to get a wide range of feedback about what patients are looking for in a healthcare provider? Online surveys are simple and efficient, and if you post them on social media you will get a large response. Your survey will be shared with a new audience. An automated healthcare marketing solution collects all survey data and organizes it. Analyze this data to see what your patients really want and how you can improve your services.

The prize could be a free service such as teeth whitening. Contests are a very effective marketing strategy to increase engagement and interest. Advertise the contest through social media, email and text messages. Encourage patients to share, like and comment to increase exposure.

Create messages in advance and schedule them to automatically send through social media, email or text messages. This educational content forms a personal bond with patients who see that you are invested in keeping them healthy.

Text messages are likely to be opened within five minutes of being received, making them ideal for sending time-sensitive messages. Encourage patients who have been waiting for an appointment to put their cell phone numbers on a list. Whenever a spot opens up, they will receive a text message notification. The first one to respond gets the spot.

Using social media, connect with other local businesses and do cross-promotion. Many healthcare practices refer patients to other businesses for relevant services, such as chiropractors, optometrists and massage therapists. Most healthcare professionals do this by word of mouth, but it can be simpler using automated social media posts. Promote the other business on your social media pages and have them do the same for your practice on their pages. This keeps local business in the community as well as increasing exposure.

These are just a few marketing strategies that you can use for healthcare marketing. With anall-in-one healthcare marketing automation solutionyou can easily automate these strategies and many more. Sign up for aSimplyCast 360 demowith our experts to learn more about how marketing automation can help your healthcare marketing and communication. Thensign upfor a free 14 day trial so you can see if our healthcare marketing solution is right for your needs.

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Samsung Marketing Strategy The Master Brand


Not too far ago, Samsung wasnt as popular as now.

They struggled to keep up with the smartphone market, but now Samsung has progressed so much that they are the main competitor of the Apple Inc.

Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brand today.

What helped Samsung to become an industry leading technology company, was the marketing strategy they applied.

The Samsung marketing strategy was one of the most effective strategies ever created because it helped a cost-driven company to change its structure and become an authority manufacturer.

Due to the ever-changing tastes of consumers in the technology industry, companies had to follow the pace and offer progressive and evolving gadgets to their customers.

So, Samsung also had to change in order to gain the upper hand on the market and the new Samsung marketing strategy was the key to evolution.

Growth and development are essential parts of the technology.

Consumers were never attached with certain technology products, they always strive to have the best. Such situation has obliged technology manufacturers to rapidly create new gadgets that would satisfy the needs of customers, and for several years, Samsung has never failed in this component.

Society has always loved when the gadget maximizes their life comfort anddecreases the time spent on unwanted/simple tasks.

Today, Samsung has sparked in terms of innovation and instead of satisfying the needs of the society, they have literally started to create the need for people.

Besides, Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc.

By this, I mean that the Samsung marketing strategy has helped the firm to build trust on every product they manufacture.

Now, lets start discussing and analyzing parts of the well-praised marketing strategy of Samsung.

Marketing Mixof Samsung Samsung has reached unbelievable heights with its smartphones, which helped the brand to become a symbol of quality and reliability for its consumers.

Besides the product, Samsung is famous for itscustomer service(Samsung has one of the fastest product services). Though, product variation is the most powerful aspect of the marketing mix of Samsung.

Samsung Marketing Mix Pricing Strategy Samsung marketing strategy involves twopricing strategiesand lets see for what goals are they used.

Smartphones of Samsung are leading the market with

. As Apple, Samsung also uses skimming price to gain the upper hand over their competitors. For instance, Galaxy S6 and S6 Edge are the brands new products of Samsung carrying the slogan Next is Now and claiming that they are the most beautiful smartphones ever created. Without a doubt, S6 Edge (64 GB) that costs 1 180$ will brilliantly/smoothly sell around the globe. But, what will happen when other competitors will launch a smartphone with identical features? Simple. Samsung will lower the price and  easily steal customers from the competitor.

One of my favorite parts of Samsung marketing strategy. Due to the fact, that unlike smartphones, Samsung has difficulties in gaining an edge over its competitors with other products (for example, Samsung has trouble keeping up with

robotic vacuums like the Roomba 650 and 880

). Surely, Samsung is an authentic brand, but in terms of home appliance, it cant possibly surpass LG. Furthermore, in Cameras Cannon and Nikon are leading the market. So, for Samsung to withstand this fierce competition, its vital to use competitive pricing. Also, Samsung never is a late comer in production and non-innovative, but they are mostly the first ones to introduce a change.

Placing in Samsung Marketing Strategy Samsung uses channel marketing in its industry. And from this strategy, only service dealers are taken into account for corporate sales.

Retailers who present the technology chain are bound to include Samsung in their list, because of the firm being a world-famous brand and Samsung can also serve as an alternative for the consumers.

The distribution is a compelling part of the Samsung marketing strategy.

In certain cities, Samsung has a contract with a single distribution company that distributes the product throughout the city.

For instance, Mumbai is a great example of a city, where Samsung distributes its product through a single company.

These reasons may vary, but some of them might be like less concentration required for monitoring distribution channels or  paying less to distribution companies because while placing a large order, discounts are always present.

Promotion in the 4Ps of Samsung Samsung marketing strategy uses diverse forms of promotion. AsCoca-ColaandNike, Samsung is convinced that advertising is one of the best forms of promotion to engage potential consumers.

Besides advertising, Samsung approaches different promotional tactics to make customers buy the product.

For instance, quite often, Samsung introduces discounts, sponsors events, engages with national and worldwide festivals, etc.

Hence, the Samsung marketing strategy simultaneously helps the organization progress in different aspects.

Sponsorship Samsung is one of the largest companies in the world. Today, they have 150,00 employees worldwide.

Samsung is mostly famous for its product quality, but besides the gadgets, Samsung is known for being a sponsor giant. Current sponsorship of Samsung is Sydney Opera House, Australian Olympic Team, NSWIS Awards, Oceania Foundation, etc.

Advertising Samsung doesnt concentrate on commercials like Coca-Cola or Pepsi, but they always promote their most important products.

To get the hang of Samsungs advertising system, lets review some of their famous and most successful advertisements.

Marvels Avengers: Age of Ultron and Samsung Mobile present Assemble Part 1 and 2-The advertisement, starring Lionel Messi, Eddie Lacy, John Florence, Fabian Cancellara and2 awesome fans, was the huge success of Samsungs marketing department.

At the moment, both parts of the video have more than 51 million views. The commercial focuses on the compatibility of the Gear VR and the Galaxy S6, showing the awesomeness of the new product that Samsung introduced.

Furthermore, its important to note that Samsung gave non-famous people a chance to participate in this breathtaking commercial, making the company and the advertisement even more successful and at the same time, increasing the public image of the organization.

GALAXY11: The Match Part 1 and 2 The sensational moment that every football fan has been waiting, when Lionel Messi and Cristiano Ronaldo come together and run for GALAXY11 to save the planet from the evil aliens! The commercial is absolutely stunning and compelling. Moreover, the quality is outstanding and its definitely amusing. So, the ad surely drives interest to Samsung and it might even make you change the brand of your smartphone.

Samsung marketing strategy is a perfect example for marketers to progress and grow. No matter how hard you try, its crucial to create a powerful marketing strategy for your business to grow and evolve. Furthermore, having multiple products can dramatically benefit your company, but if its not wisely used, then the whole firm might collapse. So, being cautions is vital. And never spare your energy, time and money on marketing, because its thecore competencyof yourbusiness development.

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10 Simple Marketing Strategies to Promote your Product Offline

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Post 1 : Mail Order Marketing Velintina Rameh Meling

bei10 Simple Marketing Strategies to Promote your Product Offline

10 Simple Marketing Strategies to Promote your Product Offline

Here are ten offline marketing strategies to get your product known to potential customers who might not otherwise know about it or buy from you.

Promoting your product offline is as important as any online marketing strategy. There are a lot of potential customers who are not reached by your online advertisement or dont know how to use the Internet effectively others are simply more the casual users. In order to also reach these valuable customers you can make recourse to offline marketing.

Offline Marketing is the use of media channels that are not connected to the World Wide Web in order to create awareness of a companys product and/or service. Since it is almost impossible to imagine, for any business today, to not have its own website, offline marketing strategies are now often tied to companys online efforts even though the arrival of the Internet appeared to be the end for print-based and other dated mediums. One of the downsides of offline marketing programs is that they can be hard to track to conversion, and also hard to identify the number of users that visit websites after getting to know about them offline.

This article will deal with the numerous opportunities to use offline marketing in order to make more money in an online and offline market. But why do I need offline promotion to maximize my sales online? Because it is important to close the loop between online and offline marketing. It is not a competition just a matter of perfect synergy. 69% of e-commerce websites are now using offline marketing to drive Internet users to their sites.

All stationery items that you send or hand out are opportunities to let people know about your companys website. Make sure that your URL (website address) is printed on all possible things that leave the office in print.

Here are some important examples for where you should definitely include your website address:

This is a simple but effective way to draw attention to your website. A good place to start promoting just imagine how many people actually see an envelope that you send.

Today it is very important to represent the significance and the value of your company with your printed media. If you dont want to perish in the printed world of communication you need to stand out differentiate in order to clearly position your company. The first impression is important and can decide whithin seconds whether it is effective or not. Try to find the right design and repeat the structure and color scheme on all levels of media online and offline. In marketing the value of brand recognition is a very simple but precious tool to emphasize connections between media appliances.

Business Card Including your URL is important. It is also a creative way to bring people to visiting your website.

It is not all about winning new customers you need to take good care of keeping the ones that have already bought products. It can give customers a reason to return as for example sending a brochure/product sheet with every purchase can raise interest and awareness. You can also raise product awareness by leaving brochures in shops or institutions with similar interests. Some companies send out stationery coupons, personalized birthday whishes, holiday discounts and specials or small presents to loyal customers by mail.

A good idea when you have a commercial store and an online shop would be to give people who buy offline in your store an online-discount. This can be solved by handing out flyers with a discount code to in-store customers.

Personal messages in pictures or mails increase the individual effect on the recipients. The customer will feel respected and will read the message more intense. The visual effect is more powerful than a formal, general salutation.

Ritas The company sends coupons with the full name of the customer for Birthdays and other occasions.

Writing a press release or a newspaper/magazine article can perform miracles. You can choose if you want to promote your product or company openly or secretly promote by giving a professional view on a related topic and refer to your website, company or product. People can connect more with a business when they come across a professional article or popular story because it seems to earn more trust. In my point of view this strategy would be some sort of offline-blogging which in the online world is a very effective way of promotion.

Before writing a press release, think about the things your customers would like to read, watch and listen to in the media. Most of the readers are generally interested in things they havent heard before, find surprising or help solve problems.

People like reading magazines because they are personal, visually appealing, offer a unique voice and address subjects of individual interest. If you hold a deep enough interest to launch a company magazine and write articles about company realted topics, there are most likely other people out there interested in reading your news. Dont worry about your market size being too small or too large because your main concern comes with the content you publish.

DB Deutsche Bahn The customer magazine of Deutsche Bahn (German national railway) is a permanent offline marketing campaign.

A common strategy with evident efficiency is the use of various promotional giveaways. They have a strong impact because they are a constant reminder of your product or company. These products usually have the companys information, along with the logo on them. Items such as the most common example pens are frequently used and forwarded and are a perfect example for a consummate giveaway.

Alzheimers New Zealand Erasers were hollowed out and fitted with USB memory sticks. On the reverse side is Alzheimers NZs logo and website. They were distributed to local politicians and appropriate organizations to increase awareness.

Advertising will make people aware of your product when it is also effective advertising it will make them buy, too. More Awareness will basically turn into more sales figures. Offline-advertising can be as simple as placing an ad in your local newspaper, a television ad or a radio commercial. Here is a list of examples (make sure to always include your website address):

• Classic Ad: placing an ad in a newspaper or trade magazine

• Billboard Ad: rent a billboard and place a creative ad

• Object Ad: using and integrating an object as an ad

• Offline-Guerrilla-Marketing: creative ideas or objects placed somewhere in (big) cities

• Phone Book: purchase an ad in the local phone book

• Flyers: printed out and distributed Flyers on car windshields, in letterboxes or shops in the local area

• Radio Commercial: run a radio commercial and make sure to target the right transmission time and ask for the rates of listeners

• Television Ad: when placing a television ad it is especially effective if you have a solid definition of your target group and market

• Direct Mail: various mailings are available such as individual postcards, personalized letters and coupons that you can send to your customers

Kit-Kat Kit-Kat uses objects for advertising using their slogan Have a break, Have a Kit-Kat. and by offering sitting accommodations to the people around the world.

You dont have to think as big as major corporations like sponsoring a well-known football club but locally you can find sports clubs, associations, youth clubs and other societies that are looking for sponsorships. It is always good to involve social projects within your marketing strategy it is basically a win-win situation when it is done right and you choose the right institution to represent your company and product.

The classic functions of a marketing- event are: information, emotion, action and motivation. These features will make every event a high-quality marketing tool.

Eventmarketing is the job of advertising products by selling or providing them at events in order to gain new customers.

Red Bull Red Bull lies in a highly ingenious buzz-marketing strategy that herds consumers to exclusive and exciting events that get high media coverage. Red Bull supports close to 500 world-class extreme sports athletes that compete in spectacular and often record-breaking events across the globe. This is an example where sponsoring and events come together.

Networking is a very important part of the marketing mix for any business it builds up productive relationships with key people. The contacts can become useful and powerful advocates that support and promote your business. Attend the right events that aim at your sector, seek support from your local Chamber of Commerce or be an active participant in the local community. Networking goes hand in hand with events, exhibitions and sponsoring.

Connect to more businesses, create business referrals and it offers the opportunity to share ideas, ask questions, discuss business and learn from other business owners. The more people you know, the better it is for the growth of your business. It is good to raise awareness, visibility and helps improve your brand image.

Whether it is online or offline it is always the best approach when you are helpful, truthful, likeable and knowledgeable. These characteristics are essential for any business relationship to be successful, strong and enduring.

Face-to-face communication is very valuable and important because it enables you to meet people that matter to your business existing customers, new prospects, suppliers, retailers and investors all in one place. You can have conversations with customers, present your product and get the opportunity to find out about your customers needs, which is valuable for market research.

Startup Grind (Google)- Startup Grind is an event series and website designed to help educate, inspire, and connect local entrepreneurs.

Marketing partnerships are a powerful way to present yourself to customers, that you might otherwise never reach, by combining forces and coordination in order to help one another with marketing affairs without the potential of conflict or competition. Each individual company benefits from wider exposure, more referrals and marketing that is more efficient.

Optimally theres no exchange of money involved in a perfect marketing partnership but there is a significant promotional element. Branding your own product with another or offering buyers the chance to win a certain product is a common marketing method.

Kit-Kat In September 2013 it was announced that version 4.4 of Googles Android mobile operating system would be named KitKat. Google is licensing the name from Nestl, with no money changing hands. A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit.

Every day we see cars, vans, trucks and busses with website addresses, phone numbers, company names and logos. Your website address can be added to any part of a vehicle in any possible and creative way. This strategy can expose your business to thousands of people every day. It can also serve as a companys recognition value.

It is also referred to as a vehicle wrap which is the marketing practice of completely or partially covering a vehicle in an advertisement or a new livery. The result of this process is basically a mobile billboard. Outdoor Advertising Magazine has been researching the effectiveness of mobile billboards and said that outdoor mobile media billboards have a 97% recall rate and most people that took part in the surveys thought mobile advertising is more effective than traditional outdoor advertising.

Truly Nolen In the 1960s they had their first Beetle Volkswagen made into a mouse. The trademark yellow mouse cars and yellow trucks have helped identify Truly Nolen as the pest control company with a sense of humor. It has a high recognition value for the company.

Perhaps the most effective and underestimated marketing strategy is the word of mouth. Talk about your business, product and website at every important opportunity and encourage customers, friends and colleagues to spread the word. It is surprising how many businesses owe their success to word of mouth. Ensure the widest possible coverage and use all your potential on the market. Word of mouth can be easy to spread when you do it right make sure you stand behind your business and others will follow. You should make sure that all employees know well about the business and business website in order to have a strong performance and to support the word of mouth.

But be careful word of mouth can work both positively and negatively. Dont lie and cheat for example giving your product false attributes or an exceptional feature that it doesnt fulfill because it will come back to your business. Be professional and the rest will look after itself. It is an unspoken, general rule that a happy customer will communicate his positive experience with others, but an unhappy customer will communicate his disappointment with more than three times as many people.

Zappos Zappos is a company with an extremely devoted following. If you ask Zappos superfans why they love the brand, theyll probably say something about Zappos exceptional customers service.

Almost every month there are new blog-posts about the death of offline marketing. If you trust the statistics of Forrester Research from July 2013 they published reports that say 92% of all purchases still take place offline. The reason why offline marketing is underestimated a lot, is that the offline marketing programs are hard to track to conversion and it is hard to identify their efficacy if the consumer goes online. There is still a gap in data collection even though we have Google Universal Analytics.

The selection of marketing strategies above are only a small assortment to explain why offline marketing is just as important or generally the combination of both as online marketing. Make sure to close the loop between online and offline marketing. It is most definitely not a competition it is a matter of perfect synergy. Even if you are only present online, with only a website, it is not outdated to use offline marketing. Get your name out into the world and start using your possibilities because you might be missing out on many customers. The effort and costs are most definitely worth pursuing.

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10 Winning Marketg Strategies for Your Self-Published Book

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10 Winning Marketing Strategies for Your Self-Published Book

Does the prospect of marketing your book intimidate you?

Some time ago, I published a piece telling aspiring authorsTen Reasons You Should Skip Traditional Publishers and Self-Publish Ebooks Instead.Yet despite the clear advantages of indie over traditional publishing, the prospect of DIY publishing still scares the hell out of many writers. Their most common worry?

Buthow would Imarketmy book on my own?

That fear is the main reason why so many hold out forever for a traditional contract, then accept lousy ones.They want a publisher to take the burden of marketing off their backs.

Well, let me share a dirty little secret that publishers dont want newbie authors to know. Despite all their advance promises to give you lots of promotional support,they mostly will leave the marketing of your book up to you.

Thats right: They save their promotional budgets for King, Evanovich, and Grishamnot for struggling beginners or mid-listers. So, if youll have to promote your book all by yourself anyway, then why surrender most of your royalties and rights to a publisher?

Still, the question remains: Howdoyou market a self-published book?

I spent a long time studying the promotional methods of successful self-published authors before I releasedmy debut thriller,HUNTER.And, as I have describedhere,their tips helpedHUNTERto become a big bestseller in December 2011.

I learned that becoming a successful indie author requires two basic things. First, you mustcraft a book that appeals to an identified target audience.Second, you mustmake your bookdiscoverable to that target audience.

Let me explain what that means, in ten steps:

1. Write the best book you canthen, write yournextone.

How 50 Shades of Grey Became a Bestseller

Crafting an appealing book is 90% of the marketing battle. No amount of marketing ingenuity will help an unappealing book succeed. On the other hand, Ive seen great books succeed with little or no marketing push. (Hugh HoweysWoolisan outstanding example.)

Bottom line: Good word-of-mouth isthebest advertising.

In addition to writingagood book, the next best marketing tactic is to writemoregood books. Each new title will broaden your name recognition and generate more sales for all your previous ones. Thats because many readers are binge readers. They find an author they like, and they then seek out and scoop up every single title that the author has written previously.

Even better, write aseries.Books linked together by some connecting theme (think of John Grays Mars and Venus books), or by some appealing character (think: Harry Potter, Jack Reacher, Stephanie Plum, Tarzan, Sherlock Holmes, Mitch Rapp, Mike Hammer, Scot Harvath, Sean Dillon, Spenser, Elvis Cole, Joe Pike, etc., etc.), will foster a virtual addiction in your fans, who will then eagerly await the publication date for every new installment in the series. Better yet, each new book released will attract new fans, prompting them to go back and buy all the prior books in the series. Thats how bestselling authors expand their audience over time, often geometrically.

Every successful author I know agrees:Thesingle best marketing tactic that you can employ, by far, is to write and publish your next book. In fact, many of them counsel that you shouldnt even bother to begin doing any promotions until youve written and published at least three books. Success in indie publishing is a marathon, not a sprint.

Still, stories of booksespecially self-published bookssucceeding withoutanymarketing, are rare. Most books, even good ones, will languish, invisible among millions of available titles, unless you do something to make them stand out and become visiblediscoverableto some target audience.

So, lets assume that you have written a good book. Now, your pre-publication job is to enhance its discoverability. Heres some key stuff to take care ofbeforeyou publish:

2.  Identify your target reader, find out where he is, and think like that reader in every aspect of your marketing.

[Note:I would now amend what I wrote in this section withthe ideas in this post.]

No book appeals to everyone. So, dont even try to market broadly and generically; thats a waste of your time and money.Instead

1. Narrowly define your target reader audience.Do they share a demographic profile (age, sex, ethnicity, background, etc.)? What are their values and interests? Who are their heroes? Write a profile of your ideal reader.

2. Next, find out where they hang out.What books and magazines do they read? What movies do they like? What online sites do they frequent? What groups to they belong to? Compile lists of these things; youll want to target them later.

3.Now, think like that reader in all aspects of your marketing.No, this doesnt mean pandering to readersas a writer.But in everymarketingdecision and action, ask yourself:How would this be perceived by my target reader?Never view marketing decisions as aspects of your artistic self-expression. Marketing is simply the effective communication of values. It means connecting your work with the values and interests of your targeted customer.

3.  Dont be amateurish. Be totally professional in all aspects of your writing, editing, and production values.

Face it: Your book is competing with millions of other titlesmany by Big Name authors from major publishersfor the attention, consideration, and purchasing dollars of your target reader. Thats why you must give that reader every impression of being as professional as your competitorsandneveramateurish or self-published. So

Aim for craftsmanship in your writing

. Always strive to learn and improve.

: Take your time to do things right rather than rush to publish.

Test your final manuscript on beta readers

: people with writing and editing skills, but especiallymembers of your audience of target readers

carefully edit, proofread, format, lay out, and design your book

and preferably, have those tasks done by hired, objective pros. What you may think are little thingstypos, misspellings, bad punctuationwill be tell-tale signs of amateur to many browsing customers, and youll lose them. Those little things count in a big way, if you wish to establish a professional image and reputation. (

where you can find the good contract help youll need.)

Make sure your cover looks professional

like a major publishers. First, it must suggest the right genre to your target reader. Second, it must consist of simple, bold images, and use big, colorful, contemporary fonts for the

title and author name. All of this should be visible and legible

, which is how customers will probably first see it online. And third,

potential cover designs on some members of your target audience before you decide which to use. Remember: A cover is not about what

likes. Dont just grab some images off the Internet, use PhotoShop on them, then select Times Roman fonts for the title and your name. That all-too-common approach simply screams self-published amateur, and it will turn off many prospective readers. If youre not a graphic designer, spend a couple of hundred bucks and hire one. (You can find good ones at the preceding link.) It will be one of the best investments youll ever make.

Before I publishedHUNTER, I knew a noir look would capture the mood for my vigilante crime thriller. But I needed a cover that would really pop and grab the eyes of my target audience from amid the sea of other book covers displayed on sites such as Amazon. My talented young cover designer, Allen Chiu, understood exactly what I was looking for and simply knocked it out of the park.

Here is another fundamental consideration for your marketing tactics:

4.  Carve out a distinctive market niche, and brand yourself and your work.

Years ago, I encountered the invaluable little marketing classic by Al Ries and Jack Trout titledPositioning: The Battle for Your Mind.Its subtitle is How to Be Seen and Heard in the Overcrowded Marketplace.

Well, thats what successful indie authors now call discoverability. And here are a couple of key points about how to enhance it:

Carve out a narrow, distinctive niche in the book marketplace based on some catchy concept, theme, or image that will appeal to your target readers, but simultaneously distinguish your work from all others in your genre.

Since my novel is about a mysterious vigilante hero, I decided that my brand would be The Vigilante Author.  I use the vigilante concept to distinguish my book from other types of thrillers. But my hero is also distinctive from other fictional vigilante characters, because hes unusually self-reflective and philosophical about what hes doing. In fact, you might describe him as a kind of philosophical Zorro. So that even more tightly defines my market niche, setting my work apart.

Bottom line: Find some catchy, distinctive concept that works for you.

Second,use your brand in everything you do to promote your work: book covers, author photos, blog designs, promotional copy, business cards, etc. That kind of focus and integration will guarantee that your brand will become uniquely identified with you, making you and your workmemorablefor your target readers.

You can see by this blog how I employed my Vigilante Author brand as its title, then tied the blogs visual theme to my book cover. I even selected an author photo that would reinforce my brand. (And yeah, I wear that Indiana Jones hat in public a lot. Besides good branding, I think it just looks cool. And Im old enough not to care if anyone thinks otherwise.)

5. Dont price your book either too low or too high. Price it strategically to be competitive.

Some indie authors have achieved a lot of success by running temporary sales on their ebookseven setting the price at free for a few days. This tactic can generate a lot of visibility and build your fan base quickly. Applied to one book in an ongoing series, low or free pricing also can attract many readers wholl then go and buy all the others.

But obviously, its not a great tactic to give away your work permanently, not if your long-term goal is to make writing books a paying proposition.

So again: Think like your target reader. If you price your ebook too lowsay, 99 centshe may think: Cheapprobably self-publishedprobably lousy quality. On the other hand, if you price it too high, youll lose a lot of sales because you arent a household name like King or Clancy or Evanovich.

You also should know that ebook pricing affects royalties. On Amazon, for example, you get 35% royalties on ebooks priced from 99 cents up to $2.98, 70% on ebooks priced between $2.99 and $9.99, and then back down to 35% on books priced at $10 or higher. Clearly, you make the most money per sale by pricing between $2.99 and $9.99.

Personally, I think the pricing sweet spot for ebooks by a newbie, self-published author lies between $2.99 $4.99 for a full-length ebook, around $1.99 for an e-published novella, and 99 cents to $1.99 for an e-edition of a short story. (FYI: I pricedHUNTERat $3.99 from the outset and Ive never regretted that decision.)

After youve earned a Big Name, you can and probably should raise your prices. But I wouldnt try doing that until I had an established following and multiple titles.

For print editions, I think you should try to price your book just a bit lower than comparable hardcovers or paperbacks issued by major publishersagain, until you acquire a good fan base.

Now, I want to mention one of the most important, yet neglected things that an author can do to generate sales:

6.  Dont be dull! Carefully craft compelling promotional copy on your Amazon, Barnes & Noble, and other online product pages.

This is one of the biggest failings of most self-published authors. They knock themselves out parsing every sentence inside their bookyet they treat what they sayabouttheir book, in its product descriptions and marketing materials, as an afterthought. Many of their book blurbs are about as exciting as cooking recipes. And then they wonder why their books dont sell.

but dont get carried away, okay?

You must craftcompelling product descriptions, with endorsement blurbs(if you have them), for your product pages on Amazon and elsewhere. Because most prospective buyers eventually will wind up on online product sales pages, your product description will be your books final sales pitch. Its only purpose is to close the sale. So, make sure it is as colorful and persuasive as possible.

Study the dust-jacket copy of books issued by major publishers in your genre, just to get a feel for the style, cadence, and layout of riveting promotional copy.Thatis what youre looking to emulate.

Then test some drafts of your blurbs on members of your target audience and see what language grabs them. If your description arouses just enough interest and intrigue to prompt a purchase, thats good enough.

And remember: Promotional copy is supposed to be only ateasernot an exhaustive presentation of the story. Its job is to build curiosity, not to satisfy it. You build intense curiosity not by revealing everything, but by what youdontreveal.

Sally Rand knew how to build curiosity by what she did NOT show.

Then, there are tactics you can employ specifically on Amazon to attract readers:

7.  Make iteasyfor your target readers to find your book by categorizing itstrategicallyon Amazon.

Amazon is the 800-pound gorilla of online book marketing. To help readers find the books they like, Amazon provides a host of book categories and subcategories, distinguished by genres and subgenres, each with its own bestseller list.

This will help your target reader findyourtitlebut only if youve categorized it in the places where he most likely will be searching for your kind of book. In addition, if you can get your book to show up prominently on some Amazon subcategory bestseller list, it will further boost its visibility to readers.

So, how do you do this? When you first publish your book, Amazon allows you to list it in two separate categories or subcategories. But to make it easier to discover, dont just list it in the broadest, most generic categories, like Romance or Mysteries or Thrillers. Dig down into the less-populated subcategories with fewer titles (e.g., Romantic Suspense, Technothrillers, British Mysteries), where your book will stand out better.

You want to choose subcategories that, first of all, are most likely to be searched by your target reader. But then, to make it easier for your book to get onto some subcategory bestseller lists, pick appropriate subgenreswith the fewest competing titles.You can find out exactly how many books are listed in each genre category and subcategory by searching the category tree on the left side of many Amazon book listing pages. And if you have trouble listing your book in the subcategories you want, just email Amazon. Their staff will be more than willing to help you.

There are also some things that you should (and shouldnt) do in order to build a loyal readership.

8.  Dont become a book-spammer. Instead, establish personal, helpful, mutually rewarding relationships with your readers.

Many successful self-publishing authors are convinced that paid ads are usually a waste of money. I agree. (Though there are exceptions; see below.)

I also think that many self-publishing authors are inept when it comes to using social media. They send out constant email blasts and Tweets about their books, becoming pests. Thats because they approach social relationships as takers rather than traders.

A trader knows that if you want to get something from someone, you have to give back something in return.

The most cost-effective promotion and marketing strategy is tobefriend your readers via online social networking.Dont run yourself ragged doing this. I recommend that you pick a single online networking or discussion site, either Facebook, Google +, Goodreads, or Twitter. Become a valuable contributor there. Also, you might occasionally join in on blogs and discussion forums in your books genre or topical area(s) of interest. Thats where your target readers are likely to be. Hang out in those places mainly to make friends and learn, and youll occasionally find natural, unobtrusive ways to mention your book(s) and generate curiosity. Again, just dont overdo the self-promotion.

Establish an authors blog/website. Write about interesting stuff related to your books subject matterbut not about the book itself all the time. You might interview other indie authors in your genre; some will return the favor. You also can ask book bloggers and fellow authors to review your books.  Some will.Herearea fewhighly regardedblogshosted byseveralsuper-successfulindie authors. Study what they do and ask yourself why it works.

Contact groups and publications that share your interestsand/or an interest in your books subject matter, and look for opportunities for cross-promotion.

Approach your local newspaper(s), both in your current area and where you grew up; they love to publish local boy/girl makes good features. Libraries, book clubs, and civic groups also like to host local authors.

Buy and use business cards that feature your book.You can design your own high-quality business cards and get them dirt cheap on sites like. As for how to design and use them effectively, check out publisherRobin Sullivans excellent advice.

Answer all email and blog comments from your readers, and compile an email contact list of fans. This is very important: You can use that list to announce and promote your subsequent books to them, and that will give your next title a good crack at the bestseller lists on its publication date.

As you build authentic relationships and friendships with your readers, you can engage with them further in order to help you succeed:

9.  Encourage satisfied readers to leave reviews of your book on Amazon.

best advertising is word of mouth from satisfied customers. When enthusiastic fans contact you, ask them to consider posting reader reviews at your books product pages on Amazon, Barnes & Noble, Smashwords, Goodreads, etc.Their affirmation of your books worth will reassure browsing customers and persuade many to give it a chance.

However, dont go out andactively solicitreviews from friends and relatives, and never postfakereviews or use any deceptive methods to try to game the system. Dont try to artificially inflate your books ratings by conspiring with fellow indie authors to post mutually flattering customer reviews. These tactics only devalue the worth of reviews and hurt you and all indie authors in the long run.

Theres a final thing I recommend, again based on personal experience:

10.  Utilize Amazons marketing tools.

For the foreseeable future, Amazon remains your best bet for attaining self-publishing success. And it provides a host of tools for indie authors to maximize their visibility and reach. Here are a few specific ways to utilize those tools to your advantage:

Participate in special promotions, if invited. I speak from experience. Based on my books good reviews and steady sales, Amazon invited me to participate in one such week-long promotion late last November. Over the next 35 days, I sold over 50,000 copies ofHUNTER.

Exploit your ranking on category bestseller lists in your promotions. If youve hit some subcategory bestseller list, use that fact in your marketing blurbs and product descriptions. Dont be modest. Remember what the early baseball great Dizzy Dean said: Ya aint braggin if ya can back it up.

Consider opportunities to run short-term free giveaways and promotions for your ebook.Ive mentioned this earlier. I should add that I havent yet done this myself, but it does work for some authors. So do promotional and advertising efforts through certain online sites such asBookbub.

Dont panic if your book doesnt sell right away.

These tips barely scratch the surface of the many methods you can employ to market your books effectively. But theyre a good beginning.

However, dont panic if they dont work to produce stellar sales immediately.

Remember:Ebooks are forever.Once available online, your ebook (or print-on-demand book) isnt going to go away. It can sit there on a server indefinitely while you continue to experiment with its cover, your promotional blurbs, your marketing campaigneven itscontent.Yes, unlike a book released by a traditional publisher, you can go back and fix things you dont like. Eventually, if its an appealing book, itwillfind its audience.

Meanwhile, as you wait for that to happen, let me repeat thatthesmartest marketing move you can make, bar none, is to start writing your next book.

And if youre still not convinced that self-publishing is the right route for you, read or rereadmy earlier poston that topic.

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Marketing Plan Outline

A high-level summary of the marketing plan.

Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

ASWOT analysisof the business environment can be performed by organizing the environmental factors as follows:

Present a description of themarket segmentationas follows:

List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding,positioningas a premium or value product, etc.

Discuss why the strategy was selected, then themarketing mixdecisions (4 Ps) of product, price, place (distribution), and promotion.

The product decisions should consider the products advantages and how they will be leveraged. Product decisions should include:

Discuss pricing strategy, expected volume, and decisions for the following pricing variables:

Motivating the channel – for example, distributor margins

Criteria for evaluating distributors

Logistics, including transportation, warehousing, and order fulfilment

Advertising, including how much and which media.

Budget; determine break-even point for any additional spending

Projected results of the promotional programs

The selected strategys immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

Calculations of market size, commissions, profit margins, break-even analyses, etc.

Bangs, Jr., David H.The Market Planning Guide:Creating a Plan to Successfully Market Your Business, Products, or Service

QuickMBAMarketing/Marketing Plan Template

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Advertising, Promotions, and Marketing Managers

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Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work withart directorssales agents, and financial staff members.

Many of these workers are employed in advertising agencies or in corporate or regional managing offices.

A bachelors degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

The median annual wage for advertising and promotions managers was $106,130 in May 2017.

The median annual wage for marketing managers was $132,230 in May 2017.

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers.

Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.

Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.

What Advertising, Promotions, and Marketing Managers Do

Advertising managers can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily.

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work withart directorsadvertising sales agents, and financial staff members.

Advertising, promotions, and marketing managers typically do the following:

Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media

Plan promotional campaigns such as contests, coupons, or giveaways

Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards

Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement

Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses

Develop pricing strategies for products or services marketed to the target customers

Meet with clients to provide marketing or related advice

Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managerscreate interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example,media directorsdetermine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.

Advertising managers known asaccount executivesmanage clients accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managersdirect programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managersestimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organizations products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she may assist in the development of that product or service and to create a marketing plan for it.

Advertising and promotions managers held about 31,300 jobs in 2016. The largest employers of advertising and promotions managers were as follows:

Marketing managers held about 218,300 jobs in 2016. The largest employers of marketing managers were as follows:

Because the work of advertising, promotions, and marketing managers directly affects a firms revenue, people in these occupations typically work closely withtop executives.

The jobs of advertising, promotions, and marketing managers can often be stressful, particularly near deadlines. Additionally, they may travel to meet with clients or media representatives.

Most advertising, promotions, and marketing managers work full time. About one-third of advertising and promotions managers worked more than 40 hours per week in 2016.

How to Become an Advertising, Promotions, or Marketing Manager

These managers typically have previous work experience in advertising, marketing, promotions, or sales.

A bachelors degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

A bachelors degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelors degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelors degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for the success of digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are formersales representativesbuyers or purchasing agents; orpublic relations specialists.

Analytical skills.Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills.Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity.Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills.Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills.Managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills.Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Note: All Occupations includes all occupations in the U.S. Economy.

Source: U.S. Bureau of Labor Statistics, Occupational Employment Statistics

The median annual wage for advertising and promotions managers was $106,130 in May 2017. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $48,150, and the highest 10 percent earned more than $208,000.

The median annual wage for marketing managers was $132,230 in May 2017. The lowest 10 percent earned less than $68,490, and the highest 10 percent earned more than $208,000.

In May 2017, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:

In May 2017, the median annual wages for marketing managers in the top industries in which they worked were as follows:

Most advertising, promotions, and marketing managers work full time. About one-third of advertising and promotions managers worked more than 40 hours per week in 2016.

Percent change in employment, projected 2016-26

Note: All Occupations includes all occupations in the U.S. Economy.

Source: U.S. Bureau of Labor Statistics, Employment Projections program

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Employment growth will vary by occupation.

Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats.

Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.

Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.

SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program

Advertising, promotions, and marketing managers

TheOccupational Employment Statistics(OES) program produces employment and wage estimates annually for over 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. The link(s) below go to OES data maps for employment and wages by state and area.

Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. All state projections data are available at Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. In addition, states may produce projections for areas; there are links to each states websites where these data may be retrieved.

CareerOneStop includes hundreds ofoccupational profileswith data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also asalary info toolto search for wages by zip code.

This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers.

Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts.

Editors plan, review, and revise content for publication.

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Sales managers direct organizations sales teams. They set sales goals, analyze data, and develop training programs for organizations sales representatives.

Financial managers are responsible for the financial health of an organization. They produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization.

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.

For more information about advertising managers, visit:

American Association of Advertising Agencies

Bureau of Labor Statistics, U.S. Department of Labor,Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,

Last Modified Date:Friday, April 13, 2018

TheWhat They Dotab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. This tab also covers different types of occupational specialties.

TheWork Environmenttab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked. It may also discuss the major industries that employed the occupation. This tab may also describe opportunities for part-time work, the amount and type of travel required, any safety equipment that is used, and the risk of injury that workers may face.

TheHow to Become Onetab describes how to prepare for a job in the occupation. This tab can include information on education, training, work experience, licensing and certification, and important qualities that are required or helpful for entering or working in the occupation.

ThePaytab describes typical earnings and how workers in the occupation are compensatedannual salaries, hourly wages, commissions, tips, or bonuses. Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. For most profiles, this tab has a table with wages in the major industries employing the occupation. It does not include pay for self-employed workers, agriculture workers, or workers in private households because these data are not collected by the Occupational Employment Statistics (OES) survey, the source of BLS wage data in the OOH.

TheState and Area Datatab provides links to state and area occupational data from the Occupational Employment Statistics (OES) program, state projections data from Projections Central, and occupational information from the Department of Labors CareerOneStop.

TheJob Outlooktab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings.

TheSimilar Occupationstab describes occupations that share similar duties, skills, interests, education, or training with the occupation covered in the profile.

TheMore Informationtab provides the Internet addresses of associations, government agencies, unions, and other organizations that can provide additional information on the occupation. This tab also includes links to relevant occupational information from the Occupational Information Network (O*NET).

The wage at which half of the workers in the occupation earned more than that amount and half earned less. Median wage data are from the BLS Occupational Employment Statistics survey. In May 2017, the median annual wage for all workers was $37,690.

Additional training needed (postemployment) to attain competency in the skills needed in this occupation.

Typical level of education that most workers need to enter this occupation.

Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education.

The employment, or size, of this occupation in 2016, which is the base year of the 2016-26 employment projections.

The projected percent change in employment from 2016 to 2026. The average growth rate for all occupations is 7 percent.

The projected numeric change in employment from 2016 to 2026.

Typical level of education that most workers need to enter this occupation.

Additional training needed (postemployment) to attain competency in the skills needed in this occupation.

The projected numeric change in employment from 2016 to 2026.

The percent change of employment for each occupation from 2016 to 2026.

The projected numeric change in employment from 2016 to 2026.

The projected percent change in employment from 2016 to 2026.

The wage at which half of the workers in the occupation earned more than that amount and half earned less. Median wage data are from the BLS Occupational Employment Statistics survey. In May 2017, the median annual wage for all workers was $37,690.

U.S. Bureau of Labor Statistics Office of Occupational Statistics and Employment Projections, PSB Suite 2135, 2 Massachusetts Avenue, NE Washington, DC 20212-0001