Marketing Advertising Promoons

Advertising, public relations, promotions, and other communications make your business grow.

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What Is the Difference Between Advertising & Promotion

Difference Between Advertising and Sales Promotions

A Business Plan for Advertising and Promotion

Marketing, advertising, and promotions are often used interchangeably by small businesses that dont really understand the process of effectively bringing products or services to the marketplace. The more subjective disciplines of advertising and promotions support objective, upfront marketing research. Understanding what each of these terms means and how they relate to each other will help you effectively increase your sales.

Marketing is an objective discipline that involves the research, creation, pricing, testing, and distribution of a product or service. Marketing involves analyzing the competition by researching their pricing, products, where they sell, and age, race, gender, and other characteristics of their customers. A small business uses market research to test ideas and products on potential customers and to get feedback on the products or service. Market research also discovers what price consumers would pay for a proposed product or service, where they would purchase it, and how often they would use it.

Advertising is paying to get your message to potential customers. Unlike public relations, advertising lets you control your message. A classic advertising strategy includes demonstrating a need or a problem to your potential customer; offering a solution to help fill that need or solve the problem; and showing how your product or service does that. Good advertising sells the benefits of a product or service, rather than simply discuss the product or service.

Advertising a product that is overpriced or unavailable in stores doesnt make sense, nor does placing an ad for womens personal care products in a mens sports magazine. This is why marketing functions come first in the sales process. Advertising supports marketing and applies a specific message to specific audiences defined by market research as the best way to achieve success.

Promotions are events, activities, sponsorships, and contests that create and increase awareness of your product or service. Promotions differ from advertising because they are less educational in nature than traditional advertisements. Sponsoring a youth sports organization, giving away free samples at a mall, offering coupons in grocery stores, or promoting a sweepstakes or contest that bring customers to your website are all examples of promotions. Promotions should be geared toward the consumer demographic your market research determined is your best potential customer.

Branding is creating a consistent image for your company, products, and services. The key to success in branding is to communicate a consistent message to consumers about your product or service in all of your advertising, promotions, and public relations. For example, a local pizzeria that wants to brand itself as the best Italian restaurant in town should not offer tacos or stir-fry on its menu. That dilutes its brand and confuses consumers as to what type of restaurant it really is. All small-business advertising and promotions should reinforce the brand.

Its important for small businesses to evaluate the effectiveness of their marketing, advertising, and promotions on a regular basis. This ensures that your communications support the original marketing research and strategy. Audits of your advertising, public relations, and promotions may reveal flaws or incorrect assumptions in your original marketing plan.

Sales managers earned a median annual salary of $117,960 in 2016, according to the U.S. Bureau of Labor Statistics. On the low end, sales managers earned a 25th percentile salary of $79,420, meaning 75 percent earned more than this amount. The 75th percentile salary is $168,300, meaning 25 percent earn more. In 2016, 385,500 people were employed in the U.S. as sales managers.

Free Management Library: Basic Definitions-Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales

MarcommWise: Five Characteristics of Highly Successful Advertising

AllBusiness: Increasing Retail Sales Through Effective Promotions

Bureau of Labor Statistics: Advertising, Marketing, Promotions, Public Relations, and Sales Managers

U.S. Bureau of Labor Statistics: Occupational Outlook Handbook: Sales Managers

Sam Ashe-Edmunds has been writing and lecturing for decades. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer. He has been published in print publications such as Entrepreneur, Tennis, SI for Kids, Chicago Tribune, Sacramento Bee, and on websites such , SmartyCents and Youthletic. Edmunds has a bachelors degree in journalism.

stars and stripes promotional pen. image by Kalani m

Ashe-Edmunds, Sam. Marketing, Advertising & Promotions.

Ashe-Edmunds, Sam. (n.d.). Marketing, Advertising & Promotions.

Ashe-Edmunds, Sam. Marketing, Advertising & Promotions accessed July 09, 2018.

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The Difference Between Marketing, Advertising, Public Relations & Sales Promotion

What Is theDifferenceBetween Marketing and Advertising?

Examples ofPromotional Strategiesin a Product

What Is the Definition ofPromotional Advertising?

Reliv International Announces Executive Promoons

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Reliv International Announces Executive Promotions

Reliv International Names Ryan Montgomery Chief Executive Officer

Reliv Announces Launch of Reliv Now® with Whey

Reliv International Announces Executive Promotions

CHESTERFIELD, Mo., July 02, 2018 (GLOBE NEWSWIRE) — Reliv International, Inc. (NASDAQ:RELV), a maker of nutritional supplements that promotes optimal health, today announced a series of internal executive promotions.

Tom Pinnock to President of Sales and Marketing

For over three decades, Tom has built and led an organization of tens of thousands of Reliv Distributors. From 1992-1994 he held the position of Senior Vice President of Sales, returning to the field from 1994-2017. For the past 18 months, he has served as Executive Vice President of Sales and Marketing at the corporate office.

Toms role going forward will be to continue to motivate and lead the field, as well as define and teach sales strategies that are relevant in todays direct selling and wellness industries, said Reliv Chief Executive Officer Ryan Montgomery. Tom brings a unique skillset to his position in that he knows the mindset of Distributors and is also experienced to lead from the corporate office.

R. Scott Montgomery to President of Operations and International, Reliv Kalogris Foundation Chairman

Previously President of Reliv Asia-Pacific and Chairman of the Reliv Kalogris Foundation, Scott has 30 years of experience with Reliv, from operations and marketing to international development.

Scott is very connected and involved with the direct selling industry and its trends, said Reliv CEO Ryan Montgomery. Going forward, Scott is the perfect leader to oversee Relivs operations and manage the international markets, as well as offer tremendous experience and input for the sales and marketing effort.

Debra Hellweg to Senior Vice President and Chief Operating Officer

Debra joined Reliv in 2004 to establish and manage the Internal Audit Department. She was appointed Vice President of Operations in 2008 and was responsible for additional departments including IT, Human Resources, the Distributor Services Center and Travel. Additional leadership roles include various purchasing functions and Distributor compliance.

Debra understands the Distributor environment and has been integral with leading projects to modernize Reliv and its information technology and tools, said Reliv CEO Ryan Montgomery.

Kurt Wulff to Senior Vice President of Marketing

Kurt joined Reliv in 1999 and was promoted to Vice President in 2005. He is responsible for the management and strategic direction of the marketing staff at corporate headquarters and oversight for international marketing efforts.

In todays technology age, Kurt has been instrumental with devising, coordinating and leading projects that are necessary to not only compete in todays online world, but are innovative and stay ahead of marketing trends, said Reliv CEO Ryan Montgomery.

Jim Lahm to Vice President of Information Technology

For the past decade, Jim has run the IT department and continues to push Relivs systems forward, said Reliv CEO Ryan Montgomery. He continues to upgrade every component of our commission system, as well as provide information and metrics for management. Jim understands the technology needs of Distributors and is always thinking of ways to improve the ways we deliver information and tools, and he was key to the development of Relivs new mobile application.

Steve Albright to continue as Senior Vice president and Chief Financial Officer

For 26 years, Steve has done tremendous work to manage Relivs finance and public company accounting in the U.S. and 15 international markets, said Reliv CEO Ryan Montgomery. Steve continues to be a huge asset for Reliv and its financial strategies and corporate structure going forward.

Reliv International, based in Chesterfield, MO, produces nutritional supplements that promote optimal nutrition. Reliv supplements addresscore nutritionandtargeted solutions. Reliv is the exclusive provider ofLunaRich® products, which optimize levels of lunasin, a soy peptide that works at the epigenetic level to promote optimal health. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv , or onFacebookTwitterorInstagram.

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