20 ICO Marketing Promotion Campaign Examples

ICO marketing is a puzzle to solve in itself, many companies are using video marketing for their ICO platforms and applications. ICO marketing campaign are focused on communicating USP of their idea via these videos.

In this article we look at 20 ICO marketing examples that are on the spot. Watch these ICO marketing examples to get ideas for marketing your own offering. Here we go :

Pluton is an ERC20 reward token on the Ethereum blockchain that empowers you with fast, high-priority transactions and zero fees. You can buy digital currencies free of charge with the PlutusDEX and spend digital currencies with Tap Pay for just 3%. The ICO marketing campaign example gives an overview of Plutus and its application.

Coinone is a South Korea-based exchange platform that allows users to buy, sell and store Bitcoin. Coinones Bitcoin exchange service is simple and easy to use, allowing you to trade quickly and more efficiently. It is secured with multilayer so there is no chance of hacking. The ICO marketing campaign example shows how you can exchange the coin with single click by using their click trade feature.

GetBTC is a universal site for deliverable trading and the best exchange for large Bitcoin market players. Their objective is to provide a civilized service for cryptocurrency exchange, especially Bitcoin. It was created in compliance with high security standards which ensures simple, comfortable and safe access to the market of cryptocurrencies for any fair person. The ICO marketing campaign example showcases how easy and reliable it is to sell and buy Bitcoins via GetBTC.

Use Zebpay bitcoin wallet to buy and sell bitcoins in India. Users can also send and receive bitcoins as easily as instant messaging. With Zebpay, there is no need to worry about bitcoin addresses or wallet backups. The ICO marketing campaign example also shows what you can do with the bitcoins in your account like airtime recharge, buy vouchers at discount etc just by using Zebpay.

CoinX is the premier digital currency exchange. It is all about turning conventional money into the anonymous digital currency called Bitcoin and Bitcoin into conventional money. Its also the first to actually take financial compliance seriously. The ICO promotion campaign example describes that Coin X is easy, safe and cheap cryptocurrency exchange.

Tradewave is a platform for coding and designing of automated trading strategies for cryptocurrencies like bitcoin and litecoin. It allows users to program their own cryptocurrency trading bots and have them trading automatically on cryptocurrency exchanges. The ICO marketing campaign example shows that Tradewave is a cryptocurrency bot trading platform.

Bitwa.la is a Berlin-based company that offers a Bitcoin transfer service. It is a leading digital payments processor using blockchain technology, offers a simplified way of making international money transfers and bill payments. The ICO promotion campaign example showcases how Bitwa.la also offers bitcoin debit cards to pay for transactions abroad or make mobile money transfers to Africa free of charge.

Bullion Bitcoin ICO Marketing Campaign

Bullion Bitcoin is an exchange service for physical gold and bitcoins. Its Bits of Bullion service offers colored coins (that represent one hundredth of a troy ounce of gold) which enable its customers to hold or transmit gold bullion via the blockchain, overcoming the difficulties of transferring and utilizing gold on its own. The ICO marketing campaign example demonstrates how Bullion Bitcoin is the easiest way to buy gold with bitcoin.

Waves is a Cryptocurrency decentralized platform that allows any user to issue, transfer, swap and trade custom blockchain tokens on an integrated peer-to-peer exchange. Tokens may represent a share in a crowdfunding project, financial instrument, or any other item with inherent value. The ICO marketing campaign example showcases how Waves is a blockchain powered customizable platform.

NXT is an advanced open source blockchain platform that builds on the functionality of the first wave of pioneering cryptocurrencies like Bitcoin. It includes many core-level features, such as a decentralized asset exchange, marketplace and voting system. It is easy-to-use, permissionless and gives its users complete freedom in many ways. The ICO marketing campaign example describes NXT benefits that it is light, cheaper and faster.

BTChain.io is the growing Bitcoin trading platform where one can trade in the cryptocurrency market. It is the automatic e-investment platform, which is an integral part of BTChain Limited, which is secured and credible. The ICO marketing campaign example showcases BTChain is the new online beacon for online cryptocurrency investments.

CoinSpot is a multi cryptocurrency wallet with built-in trading features. Users can store and buy many coins including Bitcoin, DASH, Dogecoin, Litecoin and others with instant delivery and easy verification. CoinSpot also provides a competitive affiliate program. The ICO marketing campaign example is an overview of how Coinspot bitcoin exchange works.

Investellect is a leading company that focus on Forex market and Cryptocurrency sectors. They aim to achieve the highest return from the activity on the foreign currency exchange (Forex) and Cryptocurrency exchange markets. It is the great money making tool. The ICO marketing campaign example showcases the features of Investellect.

ANX is a leading edge financial technology company specializing in crypto-currencies, most noticeably Bitcoin. It is one of the first Bitcoin exchanges to be issued with a Money Services Operator (MSO) license for foreign exchange. The ICO marketing campaign example introduces bitcoin debit cards that let you transfer your Bitcoins directly to your ANX debit card anytime anywhere.

Loyalbit is an EU based Bitcoin exchange that takes deposits in funds and Bitcoin. All customers Bitcoins are stored securely in its 100% cold storage wallets and funds in bank accounts. They provide a secure environment to be exchanged at any time and then withdrawn back to personal wallets(Bitcoin) or bank accounts(funds). The ICO marketing campaign example showcases that people can trade their bitcoins safely with Loyalbit.

Crypto Arbitrager ICO Marketing Campaign

Crypto Arbitrager is a software solution that allows you to make money on the difference in rates of cryptocurrencies: bitcoin and litecoin. At cryptocurrency exchanges prices of bitcoin and litecoin rise and fall depending on many factors: laws, new vulnerabilities, politicians statements, rumors, and so on. The ICO marketing campaign example shows how Crypto Arbitragers trading robot effectively manages your savings in cryptocurrencies.

Draglet is specialized in developing Blockchain Applications and Bitcoin/Cryptocurrency Exchange Software for businesses. Being involved in Blockchain technology since the beginnings of Bitcoin and Ethereum, their experts possess years of experience, providing companies with quality Blockchain applications worldwide. The ICO marketing campaign example showcases how Draglet boosts cryptocurrency usage by enabling crypto conversion for the world.

Mandarin is a cryptocurrency exchange controlled by the people. It is the first cryptocurrency exchange with shared management. It is divided into 10,00,000 token slices. 100% of the profit is distributed among all token holders, anyone who wants can get his own slice. The ICO marketing campaign example describes how Mandarin is an easy gateway for anyone who wants to trade in cryptocurrencies.

DigitalCoinsExchange ICO Promotion Campaign

DigitalCoinsExchange provides you a secure platform to sell and buy digital cryptocurrencies online. It is an exchange platform to trade with thousands of traders who use their services. The ICO marketing campaign example illustrates the bliss of hassle-free and safe trade offered by DigitalCoinsExchange wallet.

Bitstamp is one of the last major cryptocurrency exchanges. It is a European Union based bitcoin marketplace, which allows people from all around the world to safely buy and sell bitcoins. Bitstamps objective now is to continue being a reliable and easy-to-use one-stop shop for trading cryptocurrencies. The ICO marketing campaign example shows us about the Bitstamp cryptocurrency and how to buy or sell bitcoins.

WE CAN HELP CREATE THE FOLLOWING VIDEOS :

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Key takeaways from the above ICO marketing examples are :

Find a reference video or combine multiple video elements from different sources

Work with a company that can understand your video production requirement easily

With the above ICO marketing promotion examples, its evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 2000 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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Sales Promotion

For marketing learners, teachers and professionals.

Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotions are varied.

(e)Free giftse.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich.

(f)Discounted pricese.g. Budget airline such as EasyJet and Ryanair, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced.

(g)Joint promotionsbetween brands owned by a company, or with another companys brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals.

(h)Free samples(aka. sampling) e.g. tasting of food and drink at sampling points in supermarkets. For example Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets, in high streets and at petrol stations (by a promotions team).

(i)Vouchers and coupons, often seen in newspapers and magazines, on packs.

(j)Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs.

(k)Cause-related and fair-tradeproducts that raise money for charities, and the less well off farmers and producers, are becoming more popular.

(l)Finance deals for example, 0% finance over 3 years on selected vehicles.

Many of the examples above are focused upon consumers. Dont forget that promotions can be aimed at wholesales and distributors as well. These are known asTrade Sales Promotions. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.

Often they are original and creative, and hence a comprehensive list of all available techniques is virtually impossible (since original sales promotions are launched daily!). Here are some examples of popular sales promotions activities:

(a)Buy-One-Get-One-Free (BOGOF) which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit especially if there is a corresponding increase in sales. This is known as a PREMIUM sales promotion tactic.

(b)Customer Relationship Management (CRM)incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets.

(c)New media Websites and mobile phones that support a sales promotion. For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect.

(d)Merchandisingadditions such as dump bins, point-of-sale materials and product demonstrations.

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.View all posts by Tim Friesner