20 Tips and Email Examples for Re-engagementmail Campgns

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20 Tips and Email Examples for Re-engagement Email Campaigns

Re-engagementemail campaigns target clients whoregistered with you, used your services and bought your products, but whove been pretty quiet for a while. Re-engaging clients with your brand is something you couldeasily do with email.

To spark your motivation and to make the process of win-back email creation easier, we paired ourgreatest tips on win-back campaignstogether with some beautiful, real life reactivation email template examples. Good luck!

Astley Clarke, the leading British fashion fine jewellery brand, sent thiswin-back emailto its clients with the promise of 17% discount for their next purchase. This is a great incentive for those looking for an elegant necklace or a pair of earrings.

Dont wait too long to reactivate your clients. You have to remind your clients about your brand and your productsbefore they totally forgetabout you or unsubscribe from your email list.

Here is a romantic one from Boden. They refer to therelationshipthey have with their clients and want to knowDo you miss them?orDo you need space?With the email ending on a more pragmatic note, tipping you on an up to 60% sale.

Dont make wrong assumptions like thinking that the only thing your clients will respond to are price incentives. Test severaldifferent re-engagement messagesand see what is it that they respond best to.

Crate&Barrel really miss you and they offer a 20% for your next purchase to keep you with them. The fact that the offer is available for a limited time, means that you have tohurry upwith your purchase.

Come up withspecific strategyand createspecific contentthat will turn your subscribers into active customers again.

What better reason to purchase something if you are offered afree deliveryor afree return. In this case Jet offers them both. They let you know in this short, on brand email with a quick call to action Shop jet.

Think about thebiggest benefitpeople get from being your clients. Make this one benefit a central part of your email, explain it and highlight it with images and client testimonials.

When companies like Nest use email to stay in touch with their clients and re-activate the more sleepy ones, one can be sure that Email is here for the long haul. With this one Nest tips you that your thermostat is going to pay for itself in less than 2 years. Just go and grab one.

In your re-engagement email remind about aprior experienceyour clients had with your brand. Let your clients recall their relationship with your company and remind them why they liked your brand on first place.

Here is one with clear design and an excellent reactivation message on top. You get 20% off your entire purchase. Just use the code provided at checkout.

Our inboxes are so busy that we could easily miss a single email. To guarantee the success of your reactivation campaign, better senda chain of emailsfeaturing different subject lines and copy.

AnotherMiss you!email, this time paired with a sweet seduction. You just got a free yogurt added to your Pincard. Hurry up, you have 7 days to get it.

Dont remove people who dont respond immediately to your win-back campaign. Give them alittle time, they may not be in the buying cycle right now.

This is probably the best way to promote a subscription based service. Give your inactive clients afree accessto a premium account. Let them test drive your services and decide themselves if they wish to stay with you.

Make your win-back campaign part of anautomated chainof emails. This way your email marketing provider is going to look for inactive users and send an email automatically according to the rules youve set up.

A cute puppy can fix any situation and the guys at Teespring know this well. Their win-back email features one, but they also remind you what a great progress you had on their platform. Ready for another go of it?

Segment your clients bybuying activity, so you could offer different incentives. May be offer free delivery to those who have been heavy buyers and discount prices only for those with fewer purchases.

Thrive Market promise not only free shipping for order over $49, but 25% off your first purchase. You get promo code to use at checkout and right underneath is the main call to action button Start Shopping.

Dont leave money on the table.Be proactive. Get your inactive clients through a re-engagement program, before you remove them from your email list. Good luck!

Having in mind thebig percentageof inactive users any company in any industry has in its books, reactivation and win-back campaigns should be part of every email marketers strategy. Dont procrastinate and be sure to include a chain of re-engagement emails in your automated email flow.

If youneed assistancewith your reactivation email design or coding, be sure that you check how MailBakery could help youEmail Template From Scratch.

Special thanks tofor providing the email examples for this post.

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7 Key Tips For Overcoming Army E-7 Promotion Board Rejection

Hirepurpose empowers modern veterans to discover great careers.

Col. Drew Dukett of Roodhouse, Ill., commander of the 108th Sustainment Brigade, promotes Staff Sgt. Christopher Anderson, of Chicago, to the rank of sergeant first class April 7 at Camp Arifjan, Kuwait.

7 Key Tips For Overcoming Army E-7 Promotion Board Rejection

On Sept. 29, the Army will release the E-7 promotion board results. Heres some advice for those who dont make the cut.

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I hit refresh on the computer screen, again, growing more impatient.

It was the afternoon of March 19, 2009, and I was in Germany, waiting for the sergeant first class board results to load. I wasnt the only one: the Human Resources Command servers struggled with the tens of thousands of requests from staff sergeants hoping to see a number next to their name.

When the site finally opened, I scrolled through to my name, and no number, which meant no promotion. That was the first year I had been passed over, leaving me with thoughts of despair. Am I not good enough? Is this a sign that I should leave the Army?

I had almost given up completely when, in March 2012, on my fourth look, I saw a number by my name. Finally, I had earned the title, Senior Noncommissioned Officer. I cant describe how happy I felt. It validated the years of long days and sacrifices. It was worth the wait.

On Sept. 29, tens of thousands of staff sergeants will sit at their computers, hitting the refresh button, as I had countless times. Some of them will get picked up. Many, however, will experience the disappointment I experienced three years in a row. Heres my advice for those who do:

Instead of telling everyone within earshot about how getting a DUI like a guy you know who made the list might get you promoted, you should congratulate the people you know on their selection. Exchange notes: Ask to see their record, send them your record. NCOs should support each other, and the NCO Corps is much smaller than you think. Word travels quickly.

Instead of writing a blog post about how the Army is losing the highest qualified people because you didnt get selected, look at the selection rate. Nobody may have been selected that year. Or the selection rate could be as low as 5%, which mean you could still be in the top 10% but still not have been selected.

Instead of complaining about how rigged the selection process is, read the after action review for the board and from your career management field. The people who sat on the board explain what they were looking for and what kept people from getting promoted. There is a reason why enlisted record brief updates, proper DA photo, and following your career map are mentioned in every after action review. If your records arent updated or your photo is old, that is a clear sign to board members that you dont want to be promoted.

4. Remember: performance over position.

Instead of thinking you just need the right magical position (i.e., platoon sergeant) to make the cut, look at your performance in your current one. Performance in the job youre in now matters more than the job itself. A well-performing squad leader can get selected over a poorly performing platoon sergeant. Make sure your position is on your career map and you have a blend of leadership and staff time, and are changing positions about every two to three years. Otherwise you are not as competitive.

Instead of convincing yourself that the only reason people made the list is because they knew somebody on the board, go find a mentor. Ask senior enlisted personnel in your career management field to provide an honest assessment of your performance, including areas to improve, before the next board. Their opinion and perspective matter, because they may have been on the last board, and they may be on the next one.

Instead of giving up, focus on the things you can control PT score, weapons qualification, and civilian education. Improving in those areas may make all the difference next year. And your civilian education will help in your post-military career.

Instead of taking non-selection personally, realize that the Army is a business and will continue to exist long after youve left. Dont tie your self-worth to your rank. If this was your last year of eligibility, take it as a signal to begin planning your post-military life. Reflect on what youve gained from the Army. Its better to leave on a good note than burning bridges.

Harlan Kefalas is a leader, reader, husband, father, soldier, and member of the Defense Entrepreneurs Forum. His views and opinions expressed are his alone and do not reflect the official position or policy of the U.S. Army, the Department of Defense, or the U.S. Government. Follow Harlan Kefalas on