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Watch Prince Harry Tell Meghan Markle To Curtsy

The Quickest Celebrity Engagements Ever

Nick Jonas & Priyanka Chopra Are Thriving In Ariana Grande & Pete Davidsons…

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Amazons Newest Series Is All About Love But Will It Be Enough?

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Why Angelic Clay Had The Most Dramatic Departure Of This

Clay Harbor, a real live professional football player, took his leave of The Bachelorette Monday night after suffering an injury during a group date.

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Is This Ariana Grandes Engagement Ring?

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The Weird & Wonderful Pairing Of Pete Davidson & Ariana Grande

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2018 Creative Trends

Every year, Shutterstock customers across the world make billions of searches for images, footage, and music. Our data and creative teams analyze this search and download data to discover the biggest year-over-year increases. With the information gathered, plus expert knowledge from our content, design, video, and music teams, we identify the trends that will continue to grow throughout 2018.

From major trends that will dominate popular culture to trends to watch that will burst onto the design scene, these are the top 11 styles to emerge in the coming year. Scroll through the infographic to see each one, and be sure to get all the way to the bottom to see our trend to watch, which we think will be inescapable this year.

Stay ahead with our trend insights, then see how you can make cutting-edge creative projects in 2018 with our hand-selected images, footage, and music for the trends. Check out ourcoverage of these trendsthroughout the year, including tips, tutorials, and trendspotting.

From mythical beasts to magical landscapes, symbols and styles of the fantasy genre help us slip into another world.Game of Throneshas dominated pop culture for several years, but new ventures, like the recently announcedLord of the RingsTV series, bring fresh interest to this age-old genre.

Searches are increasing for recognized fantasy characters unicornup 297% andmermaidup 145% and epic, orchestral music is growing in popularity as marketers and creative professionals look to add a bit of the supernatural to our everyday. Look for fantasy styles, sounds, and narratives to gain influence across the board.

Tip: To find fantasy images on Shutterstock, try the search termmagical landscape.

Minimalism is evolving from its modest roots to a look fit for modern times. The new minimalism goes beyond crisp, clean lines to feature bold, vibrant colors and fluid styles that reimagine this consistently popular art form.

While searches forcontinuous lineincreased 432%, a new contender in minimalism,neon circle, was searched for 387% more. Look for designs that challenge the concept of stripped down with neon lights, added texture, and concentrated color, plus minimalist tracks that feature continuous, loopable sounds.

Tip: Discover the characteristic sound of new minimalism on Shutterstock by searching foratmosphericmusic.

The sci-fi genre continues to win at the box office with the revitalization ofStar Wars,Star Trek, and several Marvel cosmic films, as well as TV, in popular series likeStranger Things,Dark, andThe Orville. The creative world is taking note with an emphasis on space. Searches forsolarare up 991% and interest inastrohas increased 671%, while the popularity of the unmistakable sci-fisynthwavesound has increased 494%.

As we live out the innovations and technology once the stuff of storybooks, our ideas about the next frontier and a changing Earth are bubbling to the surface. The result is a space full of awe-inspiring galactic beauty and a darker, more dystopian feel.

Tip: Search forgalaxyorspace shuttleto find amazing footage of this trend on Shutterstock.

Rising from the popularity of bohemia and new age aesthetics and practices, this style incorporates the swirls ofmarble(+416%) or the ripples ofagate(+275%) for a luxe effect that can be subtle or dramatic. Stones like marble contain all the history and secrets of the Earth, adding a sense of mysticism to their innate beauty. From housewares to paper goods, look for this style to dominate in its natural luxury.

Tip: Try searching formarbleized effecton Shutterstock to find colorful photos and vectors of this trend.

A pastel palette is rarely something to write home about, but these new, rebellious color schemes increase the saturation for sweet candy colors with an undeniable kick.

Look for otherwise subtle colors complemented by a bright hue, likeblue candy(+609%), or a juicy set of colors that reconsider the meaning of delicate. Blow off the dust from these traditional hues and dont be afraid to up to the ante.

Tip: To find bright and fun images of this trend, search forcreative pastelsorpastel minimalism.

A century after women gained the right to vote across much of the world, the battle for equality continues with fresh urgency. Searches forInternational Womens Dayare up 660%, whileactivismsaw an increase of 540%.

Women continue to band together in a global march that takes their voice to every stage. Their message reverberates through art, film, theater, and writing, across industries and within politics, as a daily reminder that there is still much to achieve.

Tip: Find the right music for the movement withProduction genretracks from Shutterstock.

Rounding out the aesthetic of similar natural trends like marble and agate, these plants call the desert home, belying their survivor nature. From wallpapers to prints to props, the popularity of thecactus(+261%) speaks to an obsession with desert culture and its new age tendencies. Try the cute side of cacti with sweet watercolor renderings, or evoke their edginess with saturated backgrounds or stark, authentic photography.

Tip: Discover an array of illustrated styles for this trend by searchinghand drawn cactusorwatercolor cactuson Shutterstock.

As material design dominates UI, old art forms are being recreated for digital consumption. Traditional paper and fabric-centric crafts, likeembroidery(+432%) andpaper art(+130%), are finding new life as theyre reinterpreted for a new era. These tactile designs bring a much-needed sense of touch and texture to the web as their whimsical nature makes us forget the limits of screens and pixels.

Tip: Find the perfect images for this trend on Shutterstock with search termsorigami,papercraft, orembroidery style.

Both spiritual and mathematical, these intricate patterns have their origins in diverse and disparate cultures. The symmetry of these styles make for a perfect backdrop, but its their ancient mystical nature that make them such compelling design elements.

Its clear that these ancient geometrics are universally loved; searches forarabesqueare up 8,536% an astronomical increase and the largest weve seen this year whileguillocheis up 695%, andmandalasis up 632%.

Tip: Get psychedelic footage for your next project by searching forkaleidoscopeon Shutterstock.

Once a curiosity and now reaching critical mass, searches forcryptocurrencyare up 1,264%. As early players start to see returns, newcomers are excitedly envisioning the prospects of a digital economy. Expect peak conversation around this topic as every outlet covers it and seeks out ways to visualize its intangible nature.

Tip: Stay ahead of this changing trend by searching for images ofdigital currencyon Shutterstock.

From the highlight craze in makeup to the ironically retro vaporwave aesthetic, the 2018 holographic trend has notes of the glitzy 80s, a dash of sci-fi, and hint of nostalgia for a look that is undeniably and inescapably now.

Up 435% in searches,holographics chameleon palette of shimmering colors is a trend to watch because it works on so many levels as high or low culture, as old or new, as playful or serious and its always beautiful in application.

Tip: Add nostalgic flair to your projects by searching forholographic patternsandtextureson Shutterstock.

These are the fastest growing trends across 20 countries. Some reflect bigger trends, like the rise of the new minimalist trendloop designin Malaysia, or larger cultural events such as the Chinese Zodiac, which hasdogtrending in Brazil. Others mark more local curiosities, likejazzin Mexico andantiquityin Spain.

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The Most Hated Pop Culture Trends That Need to Diin 2017

Every year has its fair share of viral trends. Remember last year when everyone was obsessively playing Pokmon Go?

There are hated home trends in specific categories, likehome dcororfood, and then there are trends so ubiquitous that they infiltrate every single corner of the culture. This year, its almost impossible to walk down the street without bumping into a bearded guy with a man bun whos wearing a romper and drinking a Unicorn Frappuccino. Basically.

Ahead, check out a few of the worst pop culture trends that need to go away immediately and never come back.


The trend is out of control. efetova/iStock/Getty Images

Fidget spinners have actually been around for years, but their popularity skyrocketed following a series ofYouTube videosfeaturing kids performing tricks with them. Marketed as a tool for ADHD, the toys quickly took over every kind of retail establishment from toy stores to gas station counters.

Now fidget spinners come in every conceivable color and have features such as LED lights anddragon wings. But are they really fulfilling their intended purpose, or are they just another distraction for kids who suffer attention disorders? Were thinking its the latter.

Next: This trend is sea-riously overrated.

These mythical sea creatures have fascinated people for centuries, and this year theobsessiongrew even stronger. Mermaid themed hair color, mermaid tail blankets, mermaid Frappucinos, jewelry, artwork, apparel, makeup brushes shaped like tails enough already.

Hard truth time: You are not a mermaid. You will never be a mermaid. Move on, and take your 100% seamless silicone swimmablemermaid tailwith you (seriously).

Next: Not everything you read on the internet is true.

One of the most popular descriptors of 2017 has no solidly agreed upon definition, but in essence,fake newsis a kind of modern-day propaganda used to intentionally mislead groups of people.

The 2016 election of Donald Trump and ensuing media frenzy following his presidency has been rife with allegations of fake news. Facebook and other social media platforms have also faced criticism in the age of fake news, since these platforms make it so easy to spread lies to millions of people.

With any luck, credible journalism will find its footing again in the coming year.

A post shared by Joanna Stevens Gaines (@joannagaines) onJun 22, 2016 at 5:54pm PDT

These old-timey letter boards areall the rageright now but theyre not nearly as cheap as they were back in the day. Amateur Instagram photographers love showing off their cleverness with endless iterations of pithy quotes and phrases written out in white letters on black felt boards.

Maybe they were amusing at first, but this whole trend has become very been there, quoted that. Its time for a new form of self-expression.

Next: No one even remembers what your real face looks like.


Sorry Beyonc.Beyonc via Instagram

Every girl ever wants to look as good in selfies, and in the world of Snapchat, that inevitably means adding animal ears, crowns of flowers, or the much-loved beauty filter. These ridiculous features have even made their way ontofashion runwaysin real life. If 2017 had a face, it would be an average girl with puppy ears and a cartoon tongue sticking out.

Your real face is beautiful just the way it is, OK? No filter required.

Next: A fashion trend better left for dead.

The hipsters have gone too far. RompHims are a no on so many levels.

Next: Excuse me, your teeth are jet black and its disgusting.


Dont expect it to work miracles. Sasajo/iStock/Getty Images

Thisnatural remedybecame super popular this year, showing up in every place from toothpaste to lemonade, beauty masks, and supplements. And while it does have a few health benefits, its not the magical cure-all that marketers claim it is.

Our advice on this one add some to your regimen if you want to, but dont expect activated charcoal to bring about world peace.

Next: Solid proof that beauty bloggers have way too much time on their hands.

WAVYYY *This picture is edited, wanted to take this wavy trend to the next level* • makeuplife makeuplove makeupart makegirlz makeover makeup simplemakeup simple anastasiabeverlyhills ardelllashes morphe morphebrushes makeuplife makeuptutorial makeupporn makeupjunkie makeupaddict makeuplook makeuplover makeuptips makeuplook jaclynhill shook wavy wavybrows edited flawless flawlessdolls xmakeuptutsx

A post shared by Madison Dominguez (@mad_glamour) onSep 6, 2017 at 2:55pm PDT

Braided, feathered, squiggled, ponytailed ladies (and gentlemen) cant seem to leave theireyebrowsalone, and it seems like the more ludicrous your brows, the better potential you have for scoring likes on Instagram.

Crazy eyebrows are one of those trends that people will look back on in 50 years and wonder what in the world made us think it looked good. In fact, were wondering that already.

Next: Once politicians start mimicking your dance moves, its time to move on.


If both Hillary Clinton and Squidward are doing it, its over. doble-d/iStock/Getty Images

Every year has a signature dance move. In 2015, we were forced to watch everybody Whip and Nae Nae. This year its all about that Dab.

Dabbing, or more specifically making a bowing motion as you put your head against your bended arm, first got introduced in Skippa da Flippas 2014 video How Fast Can You Count It. People have been dabbing ever since, but 2017 saw dabbing take off in popularity, with everyone fromHillary Clintonto Squidward getting in on the action.

This trend has lasted way too long, and its time to come up with something better for 2018.

Next: Spin the color wheel and pick something else already.


You can buy pretty much everything in Millennial pink. KatarzynaBialasiewicz/iStock/Getty Images

Pink is pretty and it always will be. But ever since the trend makers claimedMillennial pinkas their own, its gotten way out of hand.

Pink walls, pink furniture, pink clothes, pink makeup this apricot almond hue is everywhere. And yeah, rose gold iPhones are partly to blame for the popularity, though its hard to pinpoint exactly where and when the infatuation began.

Its not the worst trend on the list but there are other colors out there. Embrace them.

Next: Its only a matter of time before they add green boogers as a flavor option.


Of course they have pumpkin spice. Amazon

There was a time not long ago when the biggest decision you had to make in the Oreo aisle was simple: regular, or double stuffed?

These days, Nabisco execs appear to have lost their damn minds, throwing every possibleflavorcombination at the wall just to see what sticks with consumers. The new Oreo options include but are not limited to Peeps, Swedish Fish, Lemon Twist, Watermelon, Cotton Candy, Caramel Apple, Mississippi Mud Pie, Smores, Dunkin Donuts Mocha, Birthday Cake, Candy Cane, and, obviously, Pumpkin Spice.

Next: Theres a reason they call it chin pubes.


We get it. Youre super hip. iStock/Getty Images

Hey guys, heres a novel suggestion how about digging out your forgotten razor and using it for a change? The beard thing is over now.

Next: The stuff of your actual nightmares.


Itbrought clowns to the forefront this year. Warner Bros. Pictures

Thanks in part to Stephen Kings cult classic movieItgetting a redo in 2017, clowns are bigger and creepier than ever. In fact, Pennywise was one of the top-selling adult Halloween costumes this year (and someone made a terrifyingkid-sizedone, too).

Remember thosenews storiesabout people dressed as clowns just lurking around town for no good reason? Yeah, weve had enough of that. Its time to hang up all the clown costumes for good.

Next: This depressing trend needs to stop right now.


Keep talking about it until its no longer an issue. Alberto E. Rodriguez/Getty Images

Theres nothing funny about this alarming trend.

After the Harvey Weinstein sexual harassment scandal broke, it led to allegations against many otherprominent menin Hollywood and beyond, including Kevin Spacey, Louis C.K., Republican Senate candidate Roy Moore, and more. It seems like every day a new name gets added to the list of accused offenders.

While its good that anyone guilty of this inexcusable crime will be brought to justice, the real victory will be achieving a year thats free from sexual misconduct.


Unless you have celiac disease there isnt much of a point. chameleonseye/iStock/Getty Images

At some point in the past couple years, gluten became public enemy 1 for very little reason besides hype.

If youre not part of the 1% of the population who hasceliac disease, then maybe its time to start adhering to the everything in moderation adage rather than trying to pretend that gluten-free bagels are edible (spoiler alert: they arent).

Read more:The 15 Most Hated Home Decorating Trends That Need to Die in 2017

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