NRMCA Expanding the Concrete Industry Through Promotion Advocacy Educati a Leadership

NRMCA Expanding the Concrete Industry Through Promotion, Advocacy, Education and Leadership

NRMCA Engages with Industry, Congress and White House

Inthe week since President Trump signed the Executive Order to establish the National Council for the American Worker, NRMCA has engaged with both the White House and the Department of Commerce to support and participate in this important initiative. The ready mixed concrete industry, like many industries, faces shortages of qualified, available workers for a range of positions, in particular drivers for ready mixed concrete delivery vehicles, and the resurgent emphasis from the White House on this issue is a welcome development.The White House has requested that NRMCA assist in securing commitments from member companies to offer apprenticeships and job-based training to new employees and its existing workforce in a nationwide effort to improve the skills and trade competencies of Americas workforce. Stay tuned for developments as we work through the particulars and begin pushing this to NRMCA members.

A week ago,NRMCAs Andrew Tyrrell and Eileen Dickson attended the House Education and Workforces forum and showcase on innovative workforce development initiatives. The forum included presentations from 23 community, business and non-profit organizations, highlighting successful workforce training and engagement endeavors and strategies from across the country.

Finally, from an industry-specific perspective, NRMCA will also work with the Aggregates and Concrete Executives (ACE) group during its Aug. 13-14 meeting. ACE will discuss NRMCAs current partnerships with external workforce groups as well as NRMCAs new Workforce Development Committee, comprised of human resources and strategy-focused executives.

For more information, contact Andrew Tyrrell r Eileen Dickson .

To Register: Click below, or call 1- x1154.

ForCDP information, pleaseCLICK HERE.

Pervious Concrete Contractor Certification Course

Email:Tracy Leighton, (407) 895-9333

Regional ConcreteWorks, Gulf Coast Region

Registration Information Forthcoming

Regional ConcreteWorks, Northwest Region

Regional ConcreteWorks, Southwest Region

Registration Information Forthcoming

Regional ConcreteWorks, South Central Region

September 29October 1, Metro Washington, DC

Email:Jessica Walgenbach, 888-84-NRMCA, x1152

Registration Information Forthcoming

Regional ConcreteWorks, Rocky Mountain Region

Registration Information Forthcoming

Regional ConcreteWorks, Northeast Region

Regional ConcreteWorks, Great Lakes Region

CLICK HEREto view the full CourseCalendar

New!NRMCAs 2018 Membership Directory

Mixer Driver Recruitment & Retention Survey Reports

New!Mixer Driver Recruitment Resources

NRMCA is proud to have partnered with the RMC Research & Education Foundation to producefree, downloadable resourcesto support ready mixed concrete producers efforts to recruit drivers.

Streets & Local Roads Promotional Tools

Municipal street and road construction offers enormous opportunities for ready mixed concrete producers and local promotion partners.Click herefor information and promotion tools to help gain entry to this growing market.

CDP Certification Has Been Reinvented!NRMCAs renowned Concrete Delivery Professional program now provides the convenience of the internet as classroom with its new online format. Self-paced instruction available at anytime, from anywhere makesCDP-Onlinethe ultimate in cutting-edge,cost-effective and convenient education!

Learn MoreFAQPreview ClipsRegister

New Topicadded to NRMCA Safety Series:Emergency Plans for the RMC Industry(2PSS20)

Order OnlineBrowseSafety SeriesTopics

New EditionASTM Standards for Ready-Mixed Concrete, 7th EditionTo order

NRMCA Releases Spreadsheet that Helps Calculate Cost of Poor Concrete (May 29, 2018)Read more.

NRMCAsupports the continued expansion and improvement of the ready mixed concrete industry through leadership, advocacy, professional development, promotion and partnering.

News & FeaturesE-StoreMembershipConferences & Industry Events

EducationCertificationsOperationsResearch & EngineeringCodes & Standards

AdvocacyPromotionSustainabilityReady Mixed Concrete Business

© National Ready Mixed Concrete Association

Build with Strength Member Resources

Notes Desk

Marketers use different tools in order to get the desired response from the customers or best satisfy their needs. These tools are known as. Marketing Mix is probably the most famous term inmarketing.

Marketing Mixis a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all thesemarketing toolsunder four broad categories:

These four elements are thebasic components of a marketing planand are collectively called4 Ps of marketing. 4 Ps pertain more to physical products  than services.  Below is an illustration formarketing mix.

The important thing to note is that all thesefour Ps (variable) are controllable, subject to internal and external constraints of marketing environment. Marketers, using different blends of these variables, can target different group of customers having different needs. So, acustomer may call  marketing  mix the offering.

Product is the actual offeringby the company to its targeted customers which also includes value added stuff. Product may be tangible (goods) or intangible (services).

While formulating the marketing strategy,product decisionsinclude:

Price includes the pricing strategyof the company for its products. How much customer should pay for a product? Pricing strategy not only related to the profit margins but also helps in finding target customers. Pricing decision also influence the choice of marketing channels.Price decisionsinclude:

Using price as a weapon for rivals is as old as mankind. but its risky too. Consumers are often sensitive for price, discounts and additional offers. Another aspect of pricing is that expensive products are considered of good quality.

It not only includes the placewhere the product is placed,  all those activities performed by the company to ensure the availability of the product tot he targeted customers. Availability of the product at the right place, at the right time and in the right quantity is crucial in placement decisions.

Promotionincludes all communication and selling activities to pursuade future prospects to buy the product. Promotion decisions include:

As these costs are huge as compared to product price, So its good to perform a break-even analysis before allocating the budget. It helps in determining whether the new customers are worth of promotion cost or not.

It often takes time and requires market research to develop a successful marketing mix. You should not depend on one mix always try new mixes. While designing the mix, make changes to all mixes in such a way that all conveys the same message. Dont confuse your customers by just changing one variable and keeping the rest same.

Marketing mix (4 Ps)was more useful in early 19s when production concept ws in and physical products were in larger proportion. Today, with latestmarketing concepts, marketing environment has become more intergrated. So, in order to extend the usefulness of marketing mix, some authors introduced a fifth P and thenseven Ps(People, Packaging, Process). But the foundation ofMarketing Mixstill stands on the basic 4Ps.

this was really helpful in order to get my assignment done, but the limitations in the 4Ps can be expalined further and also about the 4Ps in a better way.. I anyways got the basic idea on this and developed it further with the other knowledge that i have gained..

if there is anyone out there who wants any more information about the 4Ps and its limitations, dont hesitate to contact me.

Thanks for any other excellent article. Where else may just anyone get

that type of info in such an ideal approach of

writing? I have a presentation next week, and Im

It,s good and very simple nots on marketing mix(4p,c)

What i dont understood is in fact how youre no longer really much more

smartly-appreciated than you may be right now. Youre so intelligent.

You realize therefore significantly relating to this subject, produced me in my

opinion consider it from numerous varied angles.

Its like men and women arent interested except its one thing to accomplish with Girl gaga!

Your individual stuffs great. Always care for it up!

All four are the key to the success but I think promotion should be at the top. After the product is designed, priced and target market is selected, then comes the real marketing strategies how to sell it.

Your email address will not be published.Required fields are marked*

Marketing Mix 4 Ps of Marketing

Market Segmentation Bases for Market Segmentation

What is Marketing? and Basic Marketing Concepts

The Seven Cs of Effective Business Communication

Benefits of Effective Communication in your Career

Barriers to Effective Communication

Business Communication and its Types

onBusiness Communication and its Types

onBusiness Communication and its Types

onThe Seven Cs of Effective Business Communication

onBusiness Communication and its Types

Marketing Mix and the 4

To effectively market a product or service there are four things you need to get right: Product, Price, Place and Promotion. These four elements are known as the marketing mix or the 4Ps. The four marketing mix elements should be viewed as one unit and structured to support each other; Otherwise a firms marketing strategy will be confusing and unco-ordinated. This article provides you with a quick introduction to each marketing mix element and provides links for further marketing mix information.

The diagram below shows the four factors which make up the marketing mix; product, price, place and promotion

Product is part of the marketing mix because it is the item offered for sale so its features and design need careful consideration. Whether the firm is manufacturing the product or purchasing the product for resale, they need to determine what product features will appeal to their target market. When an organisation is considering introducing a product into a market, they should ask themselves the following questions:

The answers to these questions will help a firm design, package and add value to its products. Apple has an excellent marketing mix strategy in particular a very popular product strategy. Their products are carefully built, with well thought out design backed up with their iconic Apple logo.

To learn more about product strategies within the marketing mix click on the following link:Marketing Mix and Product strategies

To learn more about pricing (including example pricing strategies) click this link:Marketing Mix and Pricing Strategies

Price is part of the marketing mix because if you get the price wrong you will not sell your product. There are lots of different pricing strategies but every strategy must cover at least your costs unless the price is being used to attract customers to the business (loss leader pricing). A product is only worth as much as people are prepared to pay for it. The amount yourtarget marketare prepared to pay for your products/services depends on product features and the target markets budget. You will also need to considercompetitor pricingand factors within yourmarketing environment.Samsungs marketing mix pricing strategy involves them using a number of different pricing strategies for the different types of products they sell. Samsung sell many different types of phones at different prices, this is called product line strategy and it is a very popular way for Samsung and other firms to use their marketing mix.

Marketing Mix Place StrategyThe Place element of the marketing mix is about where the product is made, where the product is stored and how the product is transported to the customer. The place for each of these things should ensure that the product gets to the right place at the right time without damage or loss. The ideal place will be

Convenient for the customer and the business

Accessible for the customer if it is the place where the product is sold

Low cost or free for the customer if it is the place where the product is sold

The following link provides further information on place:Marketing Mix and Place Strategies.

A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Promotion is any activity to raise awareness of a product or to encourage customers to purchase a product. Advertising is a form of promotion but not all promotions are advertisements.

Promotional activities for consumer sales will be different to promotional activities for business to business sales. The following things will influence how a firm chooses to promote its product:

The budget for the promotional campaign

Legal rules about what you can promote and how

The marketing environment in which the firm operates

Retailer Tesco PLCs marketing mix promotional strategy is very varied. They use a combination ofabove the line advertisingsupported by campaigns on social media and clever use of YouTube.

The following link provides further information on place:Marketing Mix and Promotion Strategies.

The ideal marketing strategy for a firm selling services, includes the traditional marketing mix and three additional elements: people, process and physical evidence. Companies like Virgin Atlantic have a clever service marketing mix strategy. Well trained staff make sure that customers are taken care off so they return to use their services. Click on the attached link to learn more about the 7Ps:Service Marketing Mix

A massive increase in internet sales has changed the way the marketing mix is implemented by firms. Amazon has a fantastic marketing mix strategy online. Varied ranges of products at different prices, quick delivery, and a well funded promotional campaign has made them into one of the largest internet firms. This is because Amazon has a well balanced marketing mix. The following link will take you to an article explaining how the marketing mix can be used for online marketingMarketing Mix and The Internet

An increased focus on environmental issues, has contributed to a rise in the demand for environmentally friendly products and services. The spotlight on sustaining the environment has created new terminology such as carbon footprint and offsetting. Tesla has been a major disruptor within the car industry. The Tesla electric car aims to turn the car industry upside down. Teslas marketing mix is all about making sure that all their 4ps consider environmental concerns. This has been the main appeal to the Tesla brand.

Many organisations have adapted their marketing strategies to capitalise on the consumer appetite for Environmentally Friendly Products.Click on this linkto read more about how the marketing mix can be used to market environmentally friendly products and services.Click Below To View Our You Tube Videos About The Marketing Mix

The Marketing Mix

The major marketing management decisions can be classified in one of the following four categories:

These variables are known as themarketing mixor the4 Ps of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:

The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Promotion decisions involve advertising, public relations, media types, etc.

A Summary Table of the Marketing Mix

The following table summarizes the marketing mix decisions, including a list of some of the aspects of each of the 4Ps.

Schewe, Charles D., and Alexander Hiam,The Portable MBA in Marketing

This book is a crash course covering most of the marketing topics taught in MBA programs, including the marketing concept, the 4 Ps of marketing, marketing research, marketing strategy, and segmentation, targeting, and positioning.

The articles on this website are copyrighted material and may not be reproduced,

stored on a computer disk, republished on another website, or distributed in any

form without the prior express written permission of .

AccountingBusiness LawEconomicsEntrepreneurshipFinanceManagementMarketingOperationsStatisticsStrategy

Social media The new hybrid element of the promotion mix

The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the marketplace. This article argues that social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another. The content, timing, and frequency of the social media-based conversations occurring between consumers are outside managers direct control. This stands in contrast to the traditional integrated marketing communications paradigm whereby a high degree of control is present. Therefore, managers must learn to shape consumer discussions in a manner that is consistent with the organizations mission and performance goals. Methods by which this can be accomplished are delineated herein. They include providing consumers with networking platforms, and using blogs, social media tools, and promotional tools to engage customers.

Check if you have access through your login credentials or your institution.

About ScienceDirectRemote accessShopping cartContact and supportTerms and conditionsPrivacy policy

Cookies are used by this site. For more information, visit thecookies page.